Senior Email Marketing Specialist in Livonia, Michigan at AAA Life Insurance Company

AAA Life is a respected and trusted American brand that has been focusing on Life Insurance and Annuity Products since 1969. At AAA Life we have over 1.8 million policies where we take pride in earning the trust of our policyholders who understand our promise to be there for them – and their families – when we’re needed most. By joining the AAA Life team, you are joining a company that genuinely cares about helping each other, with a devotion to protect the lives of those around us. We embrace a diverse, equitable, inclusive culture where all associates can feel a sense of belonging and use their unique talents and perspective to influence, innovate, motivate, and thrive.

AAA Life is seeking a Senior Email Marketing Specialist that will be responsible for leading the development and optimization of AAA Life’s acquisition email campaigns from strategy through to execution. This individual will manage the performance of our email channel and associated programs in support of AAA Life’s marketing objectives. This role is responsible for managing email programs to achieve monthly sales targets while growing AAA Life’s overall email marketing capabilities.

How You’ll Work

Work Solution: Hybrid

Relocation Eligibility:Available

How will you contribute?

• Campaign Development & Execution – Partner with internal and external teams to lead all aspects of email campaign management including strategy, technical and creative development, proofing, deployment and monitoring.
• Quality Assurance – Conduct quality assurance testing on email messages; ensure tracking links, images, subject lines, and segmentation links function properly; verify email renders correctly across various email clients; manage deliverability.
• Technical Development - Partner closely with IT Development team to troubleshoot technical issues and design, build, and implement new functionality that enables continued growth of email programs. Lead the effort to expand into other one-to-one communication channels including SMS programs.
• Performance Analysis – Monitor and analyze email campaign performance using key metrics. Generate reports on campaign performance and provide actionable insights for continuous improvement.
• Strategy – Identify new programs, optimizations, and opportunities to grow the business through the development and management of new email marketing strategies. Provide consultation and recommendations to business stakeholders regarding email best practices, industry standards and regulations.
• Testing & Experimentation – Lead AAA Life’s email experimentation practice across the entire lifecycle from hypothesis development to test execution and measurement. Conduct extensive testing and analysis of email marketing efforts including delivery time, creative layout, messaging, subject line testing, and segmentation performance to develop best practices for ongoing email campaigns.

What do you offer?

• Bachelor’s degree in Marketing, Advertising, Communications, Business or similar field of study.
• Minimum of ten (10) years of professional experience in digital marketing or email marketing.
• Five (5) years of hands-on experience writing campaign workflows in Adobe Campaign.
• Advanced knowledge and understanding of email and deliverability best practices, segmentation and personalization.
• Proficient in HTML, CSS, and JavaScript development for email design and customization.
• Experience leading an email experimentation practice across the full testing lifecycle. This includes development, execution, and measurement of A/B and multivariate tests.
• Experience integrating email programs with other direct channels including but not limited to direct mail, search, display, and social media.
• Proficient in Microsoft Excel, PowerPoint, and Word.
• Knowledge of relevant regulations and compliance requirements (e.g. CAN-SPAM, GDPR).

Additional Experience Preferred:

• 8–10 years Advanced knowledge and understanding of email and deliverability best practices, segmentation and personalization.

• 5–7 years Proficient in HTML, CSS, and JavaScript development for email design and customization.

• Minimum 5 years’ Experience integrating email programs with other direct channels including but not limited to direct mail, search, display, and social media.

• Insurance or Financial Services industry experience is highly desirable.
• Email Marketing, Marketing Automation and/or Digital Marketing Certified.
• Experience with Power BI for data analysis and reporting.

While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel, talk, hear and concentrate. Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.

This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodation will be made for otherwise qualified applicants as needed to enable them to fulfill these requirements.

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

AAA Life Insurance Company does not offer immigration sponsorship for this position. This includes visa types such as H-1B, TN, and STEM OPT. Please do not apply if you currently require or may require employer-sponsored immigration support now or in the future.