Associate Manager , Audience Development /Team Leader NA in Needham, Massachusetts at IDC

About the Role & Team

IDC is growing its highly successful events business across the North American market, and we're looking for a strategic, data-driven Audience Development Head to lead the charge. This role is ideal for someone with deep expertise in B2B audience growth, list building, and event marketing — especially within the IT executive landscape.

You'll be responsible for building and growing a qualified, opt-in audience database of IT decision-makers across the U.S. and Canada. Your work will directly support in-person and virtual custom events for clients, larger in-person regional CIO Summits in key cities, and national virtual event webinars and programs. If you're passionate about data, digital engagement, building community, and driving real business results through targeted outreach — this is your role.

What You’ll Do

Audience Development Strategy

• Build and segment a robust North America database of qualified IT executives using Apollo.io, ZoomInfo, lead-gen tools, LinkedIn Sales Navigator, and list vendors.
• Develop and manage opt-in acquisition programs across webinars, newsletters, and event campaigns.
• Own and refine the North America audience development playbook based on geographic, persona, and industry targeting.
• Lead audience acquisition for both single-sponsor custom events and multi-sponsor syndicated programs, in-person and virtual.

Data & Technology Management

• Ensure data integrity by managing bounce tracking, preference centers, and unsubscribe compliance with national and global standards.
• Collaborate with IT on CRM/ESP integrations (Marketo, Adestra, Cvent, etc.).
• Track audience engagement metrics and implement progressive profiling and UTM tagging.

Campaign Execution & Event Promotion

• Build event registration pages in Cvent
• Manage event-specific lists and outreach, ensuring registration goals are met across each event type in your portfolio.
• Execute always-on email and content campaigns to grow opt-ins.
• Collaborate with marketing on newsletter content and promotion calendars.
• Work with analysts and speakers to co-promote events and grow the funnel via LinkedIn and social media.
• Maintain a calendar of audience availability for single-sponsor event matching, working closely with the Sales department.

Stakeholder Collaboration

• Partner with Sales to align audience development strategy to sponsorship KPIs.
• Collaborate with event operations, client services, IT, and marketing teams to ensure campaign readiness and compliance.
• Engage with IDC analysts and influencers for webinar programming and social amplification.

What You Bring

• 5+ years of experience in audience development, marketing operations, or demand generation — preferably in the B2B tech or events sector.
• Deep understanding of the North America IT landscape and executive buyer personas.
• Experience working with senior and C-suite executives.
• Proficient with Apollo.io or similar list-building tools.
• Strong experience with ESPs such as Marketo, Adestra, Cvent, or comparable systems.
• Experience sourcing, cleansing, and growing opt-in databases in compliance with CAN-SPAM and GDPR.
• Highly organized, proactive, and comfortable working in fast-paced, matrixed environments.
• Strong collaboration and communication skills across marketing, IT, sales, and external partners

Bonus

• Experience working in a global marketing team.
• Spanish, Portuguese, or French language skills considered an asset.
• Familiarity with CIO communities or IT leadership councils.
• Past success with LinkedIn lead-gen ads or speaker-driven referral campaigns.

Why This Role Stands Out

At IDC, your work helps shape how the world understands technology and where it goes next. You'll collaborate with curious, high-caliber colleagues who value rigor, integrity, and shared success. As the premier global provider of trusted technology intelligence, IDC equips business and technology leaders with the evidence they need to make confident decisions.

Recognized by IIAR as Analyst Firm of the Year for five consecutive years, IDC sets the standard for credibility and impact. With more than 1,000 analysts worldwide and a truly global perspective, we combine deep expertise with practical relevance. As IDC expands its North America events footprint, this role is pivotal in ensuring we meet — and exceed — sponsor expectations and deliver world-class events.

What We Offer

• 15 vacation days (prorated based on start date)
• 12 company-paid holidays
• 6 paid sick days (prorated based on start date; may vary by state)
• Medical, dental, and vision coverage
• 2 floating holidays (prorated based on start date)
• 1 volunteer day
• 401(k) company match (IDC matches 3% on the first 6% of employee contributions)
• Company-paid short-term disability
• Company-paid life insurance
  
• Company-paid parental leave
  

Compensation Transparency

At IDC, we are committed to fair and equitable pay practices. Employees are compensated equitably for their work, aligned with their skills and experience. Salary and incentive structures are determined through a rigorous process that considers experience, education, certifications, role-specific requirements, internal equity, and verified U.S. market data from an independent third-party partner.

The expected total annual compensation, depending on location and experience, is between $105,000 – $121,000, inclusive of base salary and variable compensation.

Equal Opportunity Employer

IDC is committed to providing equal employment opportunities for all qualified persons. Employment eligibility verification required. We participate in E-Verify.

IDC is currently able to employ remote workers in the following states: Arizona (AZ), California (CA), Colorado (CO), Connecticut (CT), Washington D.C. (DC), Florida (FL), Georgia (GA), Illinois (IL), Indiana (IN), Kansas (KS), Massachusetts (MA), Maryland (MD), Maine (ME), Michigan (MI), Minnesota (MN), Missouri (MO), Mississippi (MS), North Carolina (NC), New Hampshire (NH), New Jersey (NJ), New York (NY), Ohio (OH), Oregon (OR), Pennsylvania (PA), Rhode Island (RI), South Carolina (SC), Tennessee (TN), Texas (TX), Utah (UT), Virginia (VA), Vermont (VT), Washington (WA), and Wisconsin (WI).