Manager, Demand Generation in at North Mill Equipment Fi

Job Title: Manager, Demand Generation

Location: Remote

Department: Marketing

Reports to: Vice President, Head of Marketing

Company: BriteCap Financial

About Us:

BriteCap Financial is a leading financial technology company dedicated to providing innovative lending solutions to small businesses since 2003. We specialize in helping small businesses nationwide thrive by offering tailored financing products and exceptional customer service. Our team is committed to fostering a supportive and collaborative work environment where individuals can grow and succeed.

Position Overview:

The Demand Generation Manager is responsible for leading BriteCap’s top‑of‑funnel acquisition strategy and execution across paid media, SEO, content, and conversion optimization. This role manages all performance marketing activities with a clear mandate: generate qualified inbound demand that converts to funded small‑business loans.

This position requires a hands‑on operator with direct experience in small‑business lending, MCA, or SMB fintech. The ideal candidate understands category‑specific CPL benchmarks, has built compliant acquisition funnels, and has a track record of driving measurable pipeline impact — not just lead volume.

The Manager of Demand Generation will assume ownership of active paid campaigns immediately. Initial priorities include a full audit of channel performance, implementation of a structured testing roadmap, and optimization of landing pages and funnel conversion paths. The role is accountable for channel‑level analytics, budget efficiency, and continuous improvement of acquisition performance.

Key Responsibilities:

Paid Acquisition

• Paid Media Management — Assume full ownership ofBriteCap’spaid acquisition programs across Google Ads, Microsoft Ads, Meta, LinkedIn, display, retargeting, andSMB‑focusedad networks.
• Campaign Audit & Optimization — Conduct a comprehensive audit of all active campaigns; implement structured optimization across creative, audience strategy, bidding, andlanding‑pagealignment prior to scaling spend.
• Testing Framework — Establish and maintain a disciplinedtest‑and‑learncadence to improve efficiency and conversion performance across channels.

Affiliate & Comparison‑Site Channels

• Affiliate Channel Development — BuildBriteCap’spresence within thecomparison‑siteand affiliate ecosystem (e.g., Lendio, NerdWallet,Fundera) from the ground up.
• Partner Negotiation — Negotiate placements, pricing structures, andlead‑deliveryterms to ensure channel profitability and predictable volume.
• Attribution & Quality Management — Monitor lead quality,validateattribution, and integrate partner performance into unified reporting alongside owned channels.

SEO & Top‑of‑Funnel Content

• SEO Strategy Ownership — Lead SEOend‑to‑end, including keyword strategy, content planning, technical SEO, andlink‑acquisitioninitiatives.
• Content Development — Build a content engine designed to rank forhigh‑intentSMB lending andworking‑capitalqueries.
• Conversion‑OrientedAssets — Collaborate with product and credit teams to develop calculators, qualification tools, and otherlead‑generationassets that drive meaningful application volume.

Landing Pages & Conversion Rate Optimization

• Funnel Ownership — Manage the fullclick‑to‑applicationjourney, ensuring alignment between ad creative, landing pages, and application flow.
• CRO Execution — Continuously test and refinelanding‑pagecopy, layout, form length, and UX elements to improve conversion rates and maximize return on paid spend.

Channel Analytics & Reporting

• Performance Measurement — Develop andmaintainchannel‑levelreporting tied to core lending metrics, includingcost‑per‑lead,cost‑per‑qualified‑application,cost‑per‑funded‑loan, and ROAS.
• Weekly Reporting — Deliver weekly insights on channel performance, optimization priorities, and recommended budget allocation.

Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, Analytics, IT, or related field (or equivalent practical experience).
• 5+ years in B2B/SMB performance marketing, demand gen, or growth marketing
• Direct experience in small business lending, MCA, working capital, or closely adjacent SMB fintech — we will ask you to walk through specific campaigns, CPL/CAC numbers, and channels by name
• Proventrack recordhitting cost-per-funded-loan or cost-per-qualified-app targets in a regulated, high-CPC category
• Hands-on operator — comfortable directly in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and GA4
• HubSpot fluency at a user level (campaigns, UTM tracking, conversion reporting)
• Strong analytical chops — you build your own dashboards, youdon’twait for an analyst
• Existing relationships with comparison-site/affiliate partners in SMB lending

Skills/Attributes:

• Performance Marketing Expertise — Deep understanding of paid acquisition channels, bidding strategies, audience segmentation, and funnel mechanics.
• Lending‑CategoryKnowledge — Familiarity with SMB lending or MCA acquisition economics, compliance requirements, andindustry‑specificconversion benchmarks.
• Analytical Rigor — Ability to interpretchannel‑leveldata, build dashboards, and translate insights into actionable optimization plans.
• SEO & Content Competency — Experience developing keyword strategies, content briefs, and technical SEO improvements that drive organic demand.
• CRO Mindset — Strong grasp oflanding‑pagetesting, UX principles, andconversion‑rateoptimization methodologies.
• Hands‑OnExecution — Comfortable operating directly in ad platforms, analytics tools, and CMS environments without reliance on agency or team support.
• Test‑and‑LearnDiscipline — Structured approach to experimentation, including hypothesis development, measurement, and iteration.
• Partner & Vendor Management — Ability to negotiate, manage, and evaluate affiliate andcomparison‑sitepartners for quality and ROI.
• Cross‑FunctionalCollaboration — Skilled at working with product, credit, compliance, and operations teams to align acquisition strategy with business requirements.
• Communication Clarity — Strong written and verbal communication skills, with the ability to present performance insights and recommendations to leadership.
• Problem‑SolvingOrientation — Proactive approach to diagnosing funnel issues,identifyingroot causes, and implementing solutions quickly.
• Ownership & Accountability — Operates with a high degree of autonomy, takes responsibility for outcomes, and consistently drives toward measurable performance goals.
• Adaptability — Comfortable navigating afast‑movingenvironment, shifting priorities, and evolving acquisition strategies.