Social Media Coordinator - Mandarin Speaking in Melbourne, Victoria at Hungrypanda

• Manage the day-to-day operation of our social media accounts.
• Plan, create and publish engaging content, including posts and short-form videos.
• Stay on top of platform trends and optimise content topics, captions, covers and formats to improve reach and engagement.
• Track content performance and provide regular insights to improve account growth.

• Identify, approach and manage relevant KOLs and KOCs.
• Coordinate the full collaboration process, including briefing, content review, posting schedules and campaign delivery.
• Build and maintain relationships with creators and continuously grow our influencer network.
• Monitor and report on influencer campaign performance.

• Support the planning and execution of livestream campaigns, including campaign mechanics, content planning and run sheets.
• Coordinate with livestream hosts, merchants and internal teams to ensure smooth delivery.
• Monitor livestream performance and support post-campaign reviews and optimisation.

Support social media campaigns, brand partnerships and merchant promotions across social media platform.

• Strong understanding of Xiaohongshu、Douyin、instagram, including platform trends, content formats and user behaviour.
• Previous experience in social media, content creation, influencer marketing or livestream operations is preferred.
• Strong Chinese copywriting skills with a good sense of content and visual trends.
• Highly organised with strong communication and execution skills.
• Comfortable managing multiple creators, campaigns and deadlines simultaneously.
• Experience in food delivery, F&B, e-commerce or consumer brands is a plus.