Marketing Manager in Guymon, Oklahoma at Shawnee Development LLC

Department: Marketing

Division: LLC, Wholly owned by The Shawnee Tribe

Job Title: Marketing Manager

General Definition: Ensure planned gaming revenue is achieved through leadership and

management of sub-departments and team members within the Marketing Department. Manage the service relationship with existing and potential guests and vendors. Ensure department objectives align with the overall property objectives.

Supervision Received: Assistant General Manager

Supervision Exercised: Marketing Department

Essential Job Functions:

 Execute financial and business operating plans consistent with the overall strategic positioning of the facility through analysis of current promotional events occurring at the property and based on other marketing metrics.

 Manage the planning and implementing of all marketing programs including but not limited to promotions, bussing services, player development, player’s club, and corporate accounts in conjunction with the Assistant General Manager and General Manager.

 Manage Marketing budget by tracking departmental expenses and profits to ensure facility revenues are being expended in an effective and efficient manner.

 Coordinate the booking of special and promotional events with the Assistant General Manager.

 Coordinate all contracts and payment of services with the Accounting department and Administrative offices.

 Manage all supervisors in the Marketing “sub-departments” such as Bussing, Promotions, Player Development Guest Services, Player’s Club/Player’s Analysis, and Corporate Accounts, including but not limited employees’ job functions, development, and job performance, employee scheduling, training, annual evaluations, development, and performance management.

 Forecast future staffing and budgeting needs of the department based on facility revenue, income, economic trends, and potential growth in the marketplace.

 Strive to improve and streamline departmental operations through the continuous assessment of procedures, work processes and program effectiveness/value.

 Make recommendations for new programs and promotional activities that will stimulate and return new business.

 Coordinate all applicable facility advertisement including but not limited to, newspaper, billboards, radio, and television commercials with advertising agency.

 All other duties as assigned.

Minimum Qualifications:

Education:

 Bachelor’s Degree in Marketing or related field

 Gaming Marketing experience in lieu of education may be considered

Knowledge, Skills and Abilities:

 Knowledgeable on marketing automation and CRM platforms (Pardot, Salesforce, Google Analytics, etc.) to ensure all digital marketing campaigns are trackable and set up to follow prospects from their initial engagement to opportunity

 Nimble and agile team player with ability to thrive in a fast-paced environment where direction and goals can pivot quickly to meet business objectives

 Avid communicator with a natural attention to detail and solutions-oriented mindset

 Possesses quantitative and data-driven thinking to marketing ideation, planning and execution

 Possesses a mentoring leadership style that builds strong teams

 Ability to thrive in a multi-dimensional fast-paced company.

 Possesses strong work ethic and energetic style; a self-starter who sets the example and creates an environment of high expectations

 Sharp and flexible intellect with a demonstrated track record of creative problem solving

 Outstanding communication skills

 Ability to use modern technology to communicate

 Ability to work a flexible and irregular schedule including weekends, evenings and holidays

 Ability to enter a smoke filled environment as needed

Training and Experience:

 Minimum of five (5) years of directly applicable marketing management and leadership experience

 Two (2) years’ experience creating a marketing campaign, marketing strategy, and marketing plan

 Professional marketing background with significant brand management experience.

 Experience with traditional, social & digital media as well as public relations

Licenses/Certifications/Other:

 Must be able to pass a background check and receive/maintain a license or permit from the Shawnee Tribe Gaming Commission

 Must be able to complete pre-employment drug test with a negative result