Regional APAC Digital Marketing Manager (Malaysia) in Kuala Lumpur at ONErpm

About ONErpm

Founded in 2010, ONErpm is a global music solutions company with 45 offices and studios in 35+ countries with over 615 staff members across the world, with significant presence in Brazil, the U.S., Europe, and other markets. ONErpm encompasses distribution, label solutions, content production, publishing, and an innovative marketing group that includes in-house advertising and influencer agencies, ONErpm has a proven track record of providing local and global support to artists and creators at any stage of their careers.

About the role

The APAC Digital Marketing Manager (GL3) is responsible for leading regional digital strategy and execution, driving audience growth, artist visibility, and commercial performance through innovative strategic partnerships, and data-driven marketing initiatives.

The digital team operates across six core pillars: Digital Partnerships, Creative Strategy, Content, Community, Resourcing, and Best Practices.

The regional Digital Hub Lead reports to the CMO and the Marketing Director.

What you'll do

• Oversees digital marketing execution for ONErpm across Asia, and drives decisions on the allocation of the digital marketing budget and team resources to maximize impact.
• Lead full service integration and delegation of regional digital team and resources ; this will include training, and professional growth of the regional team, ensuring high retention and performance. The hub lead will direct the team towards business goals, set and communicate individual and team priorities that support organizational goals.
• Implements the workflows, tools, and reporting structures that the entire digital team utilizes
• Focus on digital priority artist projects
• Owns relationships with high-level platform partners and new media partners
• Distills data into actionable insights for the wider team, identifying macro-trends in video and music consumption

Qualifications

• Minimum 3 - 5 years of experience in a marketing role development within the music, entertainment, or media industry.
• Expertise in digital platforms including Meta, Google, TikTok, YouTube, and major DSPs.
• Demonstrated success developing and executing large-scale digital marketing campaigns with measurable results.

• Deep understanding of music marketing, streaming ecosystems, audience growth strategies, and fan engagement.
• Experience managing cross-functional projects and collaborating with artists, managers, labels, agencies, and platform partners.
• Strong analytical skills with experience interpreting campaign performance data, KPIs, and ROI metrics.
• Experience overseeing budgets, forecasting, and campaign optimization across multiple markets.
• Knowledge of influencer marketing, social media trends, and emerging digital platforms.
• Excellent communication, leadership, and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Experience with CRM, audience data collection, and fan acquisition strategies including email, SMS, and retargeting.
• Ability to work effectively across diverse cultures, teams, and international markets.
• Strong strategic thinking and problem-solving abilities with a results-driven mindset.