Communications and Marketing Specialist at LEHIGH VALLEY PUBLIC TELECOMMUNICATIONS CORP – BETHLEHEM, Pennsylvania

Communications & Marketing Specialist

Status: Exempt

Department: Development

Reports To: Director, Membership

JOB SUMMARY:

• Supports Lehigh Valley Public Media's (LVPM) communications and marketing efforts by executing multi-platform strategies to build brand awareness, engage the community, and share impactful stories.
• Manages social media accounts for all LVPM brands and initiatives to support audience growth, engagement, and revenue generation.

RESPONSIBILITIES:

• Maintains and enforces LVPM brand and voice guidelines to ensure consistency and professionalism across all communications.
• Manages social media publishing and engagement for PBS39 (WLVT), 91.3 WLVR, LehighValleyNews.com, and PBS39 Education.
• Leads monthly reporting and insights gathering – follower growth, reach, engagement, and conversions – and provides actionable insights.
• Collaborates with the sponsorship and partnership teams to ensure social media deliverables are executed accurately and on time.
• Assists external communications; drafts press releases and media pitches, collaborates on newsletter or donor messaging, and writes copy for a variety of formats (social, web, email, print).
• Responds promptly and professionally to social media comments, messages, and mentions to foster community engagement and loyalty.
• Supports other communications and marketing efforts as assigned.

KEY ACCOUNTABILITIES:

• Ensures all content and collateral aligns with LVPM brand values, promotes department equity, and tells engaging, high-quality stories. Which increases social media viewership by 10%.
• Sources, creates, and manages multimedia social content (text, images, video, livestreams) consistently, targeting three (3) to five (5) posts per week per account.

KEY COMPETENCY COMPONENTS:

• SKILLS:
• Excellent written and verbal communication skills
• Strong organizational, time management, and problem-solving abilities
• Familiarity with CMS tools or email marketing platforms is a plus
• Familiarity with accessible design principles is a plus
• KNOWLEDGE:
• Knowledge of social media platforms (Facebook, Instagram, X, LinkedIn), tools, and best practices
• Awareness of traditional and digital marketing trends
• Experience writing and distributing press releases
• EXPERIENCE:
• Minimum of two (2) years of professional experience (including rigorous internship) in communications, marketing, or public relations
• Bachelor's degree in communications, marketing, or equivalent work experience
• TRAITS:
• Dependable
• Adaptable / Flexible
• Creative thinker
• Team-oriented
• CHARACTERISTICS:
• Able to manage multiple projects simultaneously while meeting daily deadlines
• Demonstrates a positive, can-do attitude
• Shows interest in public media, the nonprofit sector, and community service
• Works well independently and collaboratively
• Eager to learn and grow professionally

OTHER WORK REQUIREMENTS:

• May be asked to work longer hours and occasional weekends with short notice.
• As you will/may be driving a company vehicle or your own vehicle for company business, a valid driver's license and a good driving record as determined by a driver's license background check is required for this position.
• All team members must successfully pass a background check (7 years), FBI fingerprint clearance, and PA child clearance.