Urban Rec Okanagan - Digital Marketing Coordinator at Urban Recreation Ltd – Kelowna, British Columbia

Do you love storytelling, sports culture, social media, and creating content that makes people want to be part of something?

Urban Rec Okanagan is looking for a creative, energetic, and highly organized Digital Content & Community Marketing Coordinator to help bring our leagues, tournaments, and community events to life online.

This role is all about capturing the moments that make Urban Rec special — the friendships, competition, laughs, big wins, team costumes, community stories, and unforgettable league nights that keep people coming back season after season.

If you love content creation, photography, reels, TikToks, Canva, and building hype around community experiences, this role is for you.

Content Creation & Social Media

• Capture high-quality photos and videos at league nights, tournaments, and special events
• Create engaging Instagram reels, TikToks, stories, and short-form videos
• Design simple, eye-catching graphics in Canva for leagues, tournaments, playoffs, and promotions
• Write and schedule social media posts that celebrate players, teams, staff, and community moments
• Monitor social engagement and help respond to comments and messages
• Help create FOMO-driven content that boosts registrations and retention

Community Storytelling

• Capture player testimonials and team stories
• Highlight staff, captains, sponsors, and community partners
• Showcase inclusive, fun, and welcoming league culture
• Tell the story of what makes Urban Rec different from traditional sports leagues
• Help build excitement around special events, playoffs, and seasonal launches

Marketing Campaign Support

• Support digital campaigns promoting registration launches and key deadlines
• Create newsletters, digital posters, countdown stories, and launch graphics
• Assist with sponsor recognition and partnership promotions
• Maintain a content calendar aligned with league schedules and community events
• Review post performance and recommend improvements

Content Organization & Reporting

• Organize photos, videos, and creative assets into shared folders
• Build reusable content libraries for future seasons
• Assist with light reporting for grants, sponsors, and community impact updates
• Track content performance, reach, and engagement trends

You’d Be Great If You

• Naturally notice fun, emotional, shareable moments
• Love creating content that makes people feel something
• Are confident using Canva, Instagram, TikTok, and short-form editing apps
• Enjoy sports, recreation, events, and community culture
• Are highly organized with content calendars and folders
• Can work independently and bring creative ideas proactively
• Are comfortable attending evening leagues and weekend tournaments
• Understand how content can drive registrations and brand loyalty

Ideal Background

Perfect for someone with experience in:

• Social media management
• Sports content creation
• Event photography / videography
• Canva graphic design
• Community storytelling
• Digital marketing
• Recreation, sport, or event-based brands

Why This Role Is Awesome

• Create content in fun, social, high-energy environments
• Be part of the adult sports culture in the Okanagan
• Flexible part-time / contract structure
• Build a visible portfolio of real brand storytelling work
• Great for marketing students, content creators, photographers, or sport-minded creatives
• Huge creative freedom to shape the Urban Rec brand voice locally

This is an ideal role for someone who loves making people feel connected, included, and excited to join the next season.