Product Designer in at System1

Product Designer

In the words of one of our senior clients recently…

“Market Research has changed more in the past 3 years, than in the previous 40”

About System1.
System1 is The Creative Effectiveness Platform. Our target customers are the world’s largest advertisers. We predict and improve marketing effectiveness. Our advertising and idea tests measure emotion to give our customers the most accurate predictions of the business impact of creativity.
To learn more about us, please visit System1 Group | Create with Confidence

About The Role
We are looking for a talented and ambitious Product Designer to join an empowered product team and own the user experience across our flagship product suite. You will be the creative force shaping how the world’s largest brands experience System1’s Ad, Brand and Innovation products, working as a first-class member of the product trio alongside your Product Manager and Tech Lead to discover and deliver outcomes that matter to our customers and our business. This is a rare opportunity to define the design function from the inside out, lean heavily into AI-powered design, and work at the speed our market demands.

• Are you energised by being a true partner in the product trio, helping decide what to build, not just how it looks?
• Are you already using AI-native tools (Claude Design, Figma AI and the next thing that ships next month) to run faster discovery loops and ship more confidently?
• Are you motivated by outcomes over outputs, and by tackling hard product risks rather than shipping features for their own sake?

Do you want to join us to excite and change the industry?

What will you be doing?

• Partner as an equal member of the product trio (Product Manager, Product Designer, Tech Lead), sharing accountability for the outcomes your team commits to.
• Lead continuous product discovery alongside your PM. Tackling the four big product risks (value, usability, feasibility, and business viability) before we commit to building.
• Own and elevate the end-to-end user experience across System1’s product suite (Ad, Brand and Innovation) so it becomes the most loved experience in our category.
• Use AI-powered design tools (Claude Design, Figma AI and equivalents) to compress discovery and delivery cycles, turning ideas into testable prototypes in days, not weeks.
• Run frequent prototype-based experiments with real customers to test value and usability before code is written.
• Build, evolve and maintain our design system so every product feels coherent, fast to ship against, and unmistakably System1.
• Partner on customer research. You don’t need to be a full-time researcher, but you do need to know how to talk to customers and turn what you hear into better product.
• Champion the customer inside the business, bringing real customer evidence into every product decision, prioritisation call and stakeholder conversation.
• Set the bar for design craft, speed and rigour across the company and define what “great” looks like as the function grows around you.

You need to be this kind of person:

• A missionary, not a mercenary. You care deeply about the customer problem and the outcome, not just the deliverable.
• Outcome-driven. You measure your success by the change you create for customers and the business, not by features shipped.
• Speed-obsessed in discovery. You instinctively reach for the fastest path to a testable prototype, and you treat AI tools as an extension of your craft, not a threat to it.
• Comfortable with ambiguity and ownership. You don’t wait for a brief, you frame the problem worth solving with your trio and go.
• Curious and a lifelong learner, with the integrity to back your point of view with evidence in front of colleagues, customers and stakeholders.
• Able to see the bigger picture without losing attention to detail, your pixel craft is as strong as your strategic thinking.
• A natural collaborator, comfortable working with all departments at all seniorities, and equally able to drive work forward independently.
• Passionate about (good!) advertising, how it works and how it can be improved or excited to become so.

You need to have the following experience:
To be successful in this role, you will have approximately 5–7 years of product design experience and be ready to operate as a first-class member of an empowered product team, where you’ll have outsized influence on the outcomes we deliver.

• Strong portfolio of shipped product work that demonstrates outcomes (ideally including web applications, dashboards or data-rich interfaces).
• Experience working as part of a product trio (or genuine equivalent) with shared accountability for outcomes alongside PM and engineering.
• Hands-on experience with continuous product discovery, framing problems, running prototype-based experiments with real customers, and using evidence to inform what gets built.
• Demonstrable experience using AI-powered design tools (Claude Design, Figma AI or equivalent) to ship faster and prototype at speed.
• Hands-on experience building or significantly contributing to a design system.
• Strong fluency in Figma and modern prototyping workflows.
• Experience designing B2B SaaS or data-heavy products is a strong nice-to-have.
• Experience partnering with insights, research or analytics teams to validate product decisions is a plus.

This role will require you to operate across multiple discovery and delivery threads in parallel, balancing speed with the rigour our customers expect.

Benefits
We offer a competitive salary and bonus scheme, including health insurance, and pension. Our people are important to us, and we understand that each person has a life outside of work and we therefore offer flexible working arrangements (Hybrid) aiming to suit your needs. We also offer several wellbeing resources such as “de-clutter” afternoons for your personal and professional needs.
We encourage learning and offer education reimbursement opportunities.
We have recognition schemes, and regular socials, including summer and winter parties!

We welcome applicants from all diverse communities and encourage our candidates to ask us about reasonable adjustments that we may be able to make to support through our recruitment process and while in post.