Senior Social Media Strategy & Growth Manager in Abbeyville, Colorado at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Social Media Strategy & Growth Manager based in United States.

This role is designed for a senior, hands-on social media leader who can turn strategic priorities into measurable growth initiatives.
You will help expand social-first brands across Facebook, Instagram, TikTok, YouTube, and X while identifying new audiences, formats, and opportunities.
The position combines social strategy, project ownership, content development, performance analysis, and operational execution.
You will work cross-functionally with publishing, brand, and video teams to move projects from concept through launch, optimization, and scale.
A key focus will be developing platform-native strategies rather than simply repurposing content across channels.
You will also create repeatable systems, testing frameworks, and processes that help successful ideas scale across brands and platforms.
This is an opportunity to shape social growth in a fast-moving, creative environment where strong execution, experimentation, and audience insight directly influence results.

• Translate broad social media priorities into clear project plans with defined owners, timelines, deliverables, and success metrics.
• Own strategic initiatives from initial concept through launch, optimization, and eventual handover to the appropriate team.
• Coordinate projects across social publishing, brand development, video, and platform expansion teams while maintaining visibility into deadlines, blockers, and next actions.
• Build practical workflows, documentation, reporting structures, and repeatable processes that improve consistency, accountability, and execution speed.
• Identify execution gaps early and proactively resolve blockers to keep high-priority initiatives moving forward.
• Develop and execute expansion strategies for social brands across Facebook, Instagram, TikTok, YouTube, and X.
• Assess existing brands, audiences, and content formats to determine which opportunities are best suited to individual platforms.
• Develop platform-native strategies that account for the unique behavior, formats, and audiences of each social channel.
• Launch and grow new social accounts, brands, content formats, and recurring series from the ground up.
• Create scalable systems for adapting successful concepts across multiple brands and platforms without compromising their effectiveness.
• Help define positioning, target audiences, content pillars, recurring formats, and creative direction for new social initiatives.
• Partner with video teams to develop concepts, recurring formats, series, and content franchises.
• Contribute directly to content ideation, scripting, hooks, titles, thumbnails, and overall content packaging.
• Turn strategic concepts into clear, actionable briefs for creators, editors, and Social Media Managers.
• Develop initial content examples and prototypes that can be refined, handed over, and scaled by broader teams.
• Analyze performance across platforms, brands, projects, and content formats to identify opportunities and areas for improvement.
• Design structured testing plans and translate audience and performance data into actionable recommendations.
• Share relevant insights and learnings across the social organization and help improve underperforming projects, formats, and campaigns.
• Monitor relevant trends, news, internet culture, and audience behaviors, responding quickly when hands-on execution is required.
• Provide concise updates on project progress, performance, risks, key learnings, and recommended next steps.

• Significant experience growing organic audiences for social-first media brands, digital publishers, or similar content-driven organizations.
• Strong hands-on experience across multiple social platforms, ideally including Facebook, Instagram, TikTok, YouTube, and X.
• Demonstrated ability to transform loosely defined ideas into structured projects, executed initiatives, and measurable outcomes.
• Strong project ownership, operational discipline, and follow-through in a fast-moving environment with competing priorities.
• Proven ability to create and develop content directly, rather than focusing exclusively on strategy or people management.
• Experience launching new social brands, accounts, platforms, content formats, or recurring content series.
• Strong understanding of internet culture, entertainment, gaming, fandom, trends, and social-first publishing.
• Experience developing video concepts, scripts, hooks, titles, thumbnails, or recurring content formats.
• Strong creative judgment combined with an analytical approach to audience behavior and content performance.
• Ability to coordinate effectively across multiple teams, stakeholders, owners, and functional areas.
• Experience using analytics, reporting, and performance data to evaluate initiatives and guide strategic decisions.
• Excellent written communication skills, with the ability to create clear project plans, briefs, documentation, and stakeholder updates.
• Highly organized, proactive, self-directed, and comfortable managing priorities independently within a remote environment.
• Experience working within a social-first media company, digital publisher, or similarly fast-paced content organization is highly desirable.
• Strong knowledge of Facebook organic publishing and monetization is highly desirable.

• Fully remote position based in the United States.
• Full-time opportunity within a growing social media and digital media organization.
• High-impact role with significant ownership over social growth initiatives and strategic projects.
• Opportunity to work across major platforms including Facebook, Instagram, TikTok, YouTube, and X.
• Exposure to cross-functional projects spanning social publishing, video, brand development, and platform expansion.
• Opportunity to launch new social brands, accounts, formats, and content franchises from the ground up.
• Ability to directly influence audience growth, content performance, and scalable social media systems.
• Creative and analytical environment that encourages experimentation, testing, and data-driven decision-making.
• Opportunity to develop repeatable processes and strategies that can scale across multiple brands and platforms.
• Collaborative remote environment with significant autonomy and responsibility.