Senior Production Editor, Social Media in at South China Morning Post
NewJob Function: Professional ServicesEmployment Type: Full-Time
South China Morning Post
CP5, Hong Kong
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Job Description
About the Team:
The Data & Digital team distributes the South China Morning Post’s award-winning journalism on platforms and makes targeted recommendations to the newsroom to improve traffic, engagement and subscriptions.
Purpose of the Position:
The SCMP is looking for a Senior Production Editor to bring ideas and best practices from your expereince to social media distribution and optimisation.
In this role, you will:
- Lead and oversee SCMP’s digital image, tone, and brand across all social networks
- Devise, refine, and execute a comprehensive social media strategy with defined newsroom deliverables to scale audience growth and deepen engagement across all platforms
- Spearhead bespoke content production optimized for each platform, setting benchmark editorial standards to engage unique target audiences
- Lead real-time coverage during breaking news events, and drive high-level community management
- Drive experimentation with emerging platforms, new formats, and AI-assisted tools to expand reach and grow traffic
- Analyze complex data and metrics to deliver strategic insights, performance benchmarks, and actionable recommendations to the wider newsroom
- Partner across editorial desks to optimize workflows, standardize social publishing SOPs, and mentor junior team members
Skills and Experience that will lead to success:
- Degree holder in Journalism or Media with a minimum of 5+ years’ newsroom experience in an English-language publication
- Extensive direct experience with news gathering, copy editing, CMS operations, and social media distribution in a fast-paced newsroom environment
- Deep expertise across Facebook, X (Twitter), LinkedIn, YouTube, and emerging platforms, with strong knowledge of platform algorithms and audience behaviors
- Exceptional news judgment with the ability to maintain uncompromising accuracy while managing multiple complex stories under tight deadlines
- Proven leadership and collaborative skills to drive cross-desk initiatives and lead change effectively
- Advanced proficiency in digital journalism operations, including social publishing systems, CMS, and analytics platforms
- Excellent English language skills; Cantonese or Mandarin proficiency is a plus
Work location will be at Causeway Bay office.
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Job Location
CP5, Hong Kong
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