Consumer & Shopper Insights Analyst in Brea, California at SAMYANG AMERICA INC

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary:

We are seeking a Sr. Manager, Consumer & Shopper Insights to support our Strategy & Intelligence team. This individual will lead shopper and commercial insights, translating shopper, retailer, syndicated, and internal data into actions that drive customer and category growth. Partners with Sales using NielsenIQ/Circana, retailer data, shopper research, and AI-enabled tools to inform customer planning, JBPs, assortment, merchandising, and activation across the U.S. and Latin America, while leading the Shopper Insights team.

Responsibilities:

• Lead shopper and commercial insights across key U.S. customers, translating shopper, category, retailer, and market data into growth opportunities.

• Partner with Sales and customer teams on customer planning, line reviews/JBPs, assortment, and fact-based selling stories.

• Leverage NielsenIQ, Circana, retailer POS, panel, and syndicated data to assess performance, distribution, velocity, assortment, pricing, promotion, shopper behavior, and competition.

• Design and lead shopper research on path-to-purchase, segmentation, decision drivers, purchase barriers, and retail activation.

• Use advanced analytics and AI tools to integrate data, automate recurring insights, identify opportunities, and strengthen storytelling.

• Lead and develop the Shopper Insights team and partner with Sales, Marketing, Category Management, and other stakeholders to embed insights in commercial decisions.

Required Qualifications:

• Bachelor's degree in Business, Marketing, Analytics, Economics, Social Sciences, or related field; advanced degree a plus.

• 10+ years of CPG/FMCG, retail, or related experience, including Shopper, Category, Commercial or Consumer Insights, or Sales Analytics.

• People-management experience and ability to influence senior stakeholders and retail customers, with strong presentation and storytelling skills.

• Advanced hands-on expertise with NielsenIQ and/or Circana POS/scan and shopper panel data.

• Strong shopper/category analytics and research skills; proficiency with generative AI, AI-enabled tools, Excel and PowerPoint; Power BI/Tableau preferred.

• Professional fluency in English, Spanish, and Portuguese is required. Must be U.S.-based and able to travel periodically.

Preferred Qualifications (Optional):

• Experience supporting major U.S. retailers and retailer-specific data environments, food/beverage or other high-velocity CPG categories, and cross-market work across the U.S. and Latin America.

The base salary for this position is between $125,000 and $150,000 per year . Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.