Content Marketing Manager in Agawam, Massachusetts at Catalyst Acoustics Holdings
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Job Description
Requisition Id: 1687
Worker Category: Full Time
Salary Range: $100,000.00 To $110,000.00 Annually
Job Description:
Location - this is a remote position. Candidates must be based in the US and authorized to work in the US without sponsorship.
Catalyst Acoustics Group
Catalyst Acoustics Group, the parent company of a leading portfolio of acoustic, seismic, vibration, and noise control companies, is seeking a talented Content Marketing Manager to expand brand awareness and strengthen our digital presence.
In this role, you will execute inbound and outbound marketing communications strategies across CAG brands, including content marketing, social media, digital campaigns, advertising, trade show coordination, and support for outside sales representatives.
The ideal candidate is a creative and organized marketing professional with a strong copywriting background and experience developing and executing integrated communications strategies. This role requires up to 10% travel.
Core Responsibilities
Content Strategy & Development
- Develop and execute integrated marketing communications strategies aligned with business objectives
- Create content for print and digital channels, including:
- Product pages and landing pages
- Brochures and press releases
- Blogs and case studies
- Video and podcast scripts
- Ensure content attracts, engages, and retains target audiences
Campaign Planning & Execution
- Develop and manage the marketing calendar to ensure timely execution of campaigns
- Coordinate cross-functional efforts to deliver marketing initiatives on schedule
- Track campaign performance and support continuous improvement
Digital Marketing & Social Media
- Design and execute email marketing campaigns, including:
- Copy writing and subject line development
- List management and segmentation
- Performance tracking
- Create and publish content across social media platforms to drive engagement and visibility
Advertising & Brand Promotion
- Manage relationships with advertising partners
- Coordinate media buys with industry publications
- Collaborate with design teams on print and digital advertising materials
Events, Webinars & CEU Programs
- Plan, schedule, and host webinars, podcasts, and live CEU events
- Manage the CEU program, including:
- Scheduling presentations
- Coordinating new content with subject matter experts
- Maintaining reporting and compliance documentation
Trade Shows & Sales Support
- Coordinate trade show activities, including:
- Event booking and logistics
- Booth planning and execution
- Post-show follow-up
- Support outside sales teams with marketing materials and initiatives
Product Marketing & Insights
- Participate in New Product Development (NPD) meetings
- Support commercialization and go-to-market efforts for product launches
- Partner with internal teams to develop industry surveys and gather customer insights
Content Quality & Brand Consistency
- Edit, proofread, and optimize content across all channels
- Ensure consistency in messaging, tone, and brand alignment
Cross-Functional Collaboration
- Partner with:
- Designers
- Marketing team members
- Sales professionals
- External influencers and industry experts
- Produce high-quality, relevant content aligned with audience needs
Required Skills
- Proven experience in content marketing or a similar role
- Strong copywriting and communication skills
- Proficiency in Microsoft Office and marketing platforms (e.g., HubSpot, CMS tools)
- Strong understanding of social media platforms and content strategy
- Excellent project management and organizational skills
- Podcast experience is a plus
Qualifications
- Bachelor’s degree in Marketing or a related field
- Experience in acoustics or manufacturing industries is a plus
Equal Employment Opportunity Statement: The Company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.