Digital Marketing Executive in Lucknow, Uttar Pradesh at Agency

## Digital Marketing Executive

As a Digital Marketing Executive, I am responsible for managing and strengthening the company’s digital presence across various online platforms. My role involves social media management, content creation, LinkedIn management, basic SEO, and overall digital brand communication.

### Key Responsibilities

•⁠ ⁠Manage the company’s social media platforms and ensure regular, engaging, and relevant content is published.

•⁠ ⁠Create social media posts, creatives, captions, promotional content, and other digital marketing materials.

•⁠ ⁠Manage the company’s *LinkedIn profile*, including content planning, posting, engagement, and maintaining a professional brand presence.

•⁠ ⁠Develop and manage *content calendars* according to the company’s marketing goals and campaigns.

•⁠ ⁠Create and coordinate different types of *company content* for social media and other digital platforms.

•⁠ ⁠Maintain consistency in the company’s brand voice, messaging, and visual communication.

•⁠ ⁠Perform basic *SEO activities*, including keyword research, content optimization, on-page SEO, meta title and description optimization, and basic website content improvements.

•⁠ ⁠Monitor social media performance and track metrics such as reach, impressions, engagement, and audience growth.

•⁠ ⁠Research current digital marketing and social media trends and implement relevant content ideas.

•⁠ ⁠Collaborate with internal teams to understand business requirements and create content accordingly.

•⁠ ⁠Support the company’s overall digital marketing efforts to improve *brand awareness, online visibility, audience engagement, and digital presence*.

### Skills & Expertise

*Digital Marketing | Social Media Management | LinkedIn Management | Content Creation | Content Marketing | Social Media Strategy | Basic SEO | Keyword Research | On-Page SEO | Copywriting | Creative Content | Brand Communication | Social Media Analytics*