Marketing Director in Bellingham, Washington at DeWaard & Bode

DeWaard & Bode is Whatcom and Skagit County’s largest locally owned appliance and mattress retailer, and we are looking for an experienced, strategic, and hands-on Marketing Director to lead our full marketing portfolio.

This leadership role oversees all aspects of marketing strategy and execution — including digital advertising, broadcast media, eCommerce, creative production, brand partnerships, in-store marketing, and customer engagement initiatives. The ideal candidate combines big-picture strategic thinking with strong operational leadership and a deep understanding of modern retail marketing.

The Marketing Director will provide ownership of marketing strategy, budgeting, agency relationships, and performance analysis while aligning all marketing efforts with company objectives, revenue growth, and profitability goals.

What You’ll Do

Marketing Strategy & Leadership

• Develop and execute comprehensive omni-channel marketing and eCommerce strategies that support company growth and profitability goals.
• Lead annual and ongoing marketing planning, budgeting, forecasting, and performance analysis across all channels.
• Own marketing strategy, resource allocation, and agency/vendor relationships to ensure alignment with business objectives and ROI.
• Oversee the department’s technology, platforms, tools, and team performance to improve effectiveness and operational efficiency.

Media, Advertising & Brand Growth

• Direct strategy, media buying, budgeting, and content development for traditional and digital broadcast channels, including:
  • Radio (terrestrial and streaming)
  • Television (linear, OTT, and connected TV)
• Manage and optimize legacy and modern media partnerships, including print, digital publications, sponsorships, and community collaborations.
• Lead paid media strategy alongside agency partners across Google Ads, Facebook/Instagram, and other platforms.
• Drive audience acquisition, engagement, and conversion through data-driven marketing and campaign optimization.

Digital Marketing & eCommerce

• Own the digital marketing ecosystem, including SEO, SEM, paid media, social commerce, and analytics.
• Develop and execute the company’s eCommerce strategy to drive online revenue and improve customer experience.
• Partner with IT, UX/UI, and digital teams to optimize website performance, mobile experience, site architecture, and conversion rates.
• Oversee analytics, attribution modeling, and performance dashboards to guide decision-making and maximize ROI.

Retail Marketing & Customer Experience

• Collaborate on in-store marketing and communication channels, including signage, point-of-purchase materials, promotional messaging, and merchandising displays.
• Plan and execute major sales events, sponsorships, and community partnerships that strengthen customer engagement and brand visibility.
• Launch and manage customer loyalty and rewards initiatives.
• Maintain consistency in retail floor and web pricing across all locations and digital platforms.

Partnerships & Brand Stewardship

• Build strategic relationships with industry partners, media outlets, and creative collaborators.
• Serve as the company’s representative with Nationwide Marketing Group, including conference participation, shared program implementation, and technology adoption.
• Manage marketing subscriptions, creative production tools, and third-party applications.

What We’re Looking For

• Proven experience in marketing strategy, digital advertising, media buying, and brand management.
• Strong experience managing budgets, agencies, vendors, and cross-functional partnerships.
• Deep understanding of digital marketing performance metrics, analytics, attribution, and eCommerce.
• Exceptional communication, organizational, and leadership skills.
• Retail, consumer products, and or multi-location experience preferred.

Why Join DeWaard & Bode?

At DeWaard & Bode, you’ll have the opportunity to help shape the future of a trusted local brand with deep community roots and ambitious growth goals. This high-impact leadership role offers broad ownership, strong visibility across the organization, and the opportunity to directly influence business performance and customer experience.

We offer a competitive salary range of $80,000 - $120,000 annually based on experience, along with a benefits package, including medical, dental, and vision coverage after 60 days of employment; a 401k plan with up to a 3% company match; an employee purchase program; six paid holidays; and a generous annual paid time off program.

Location: This position is primarily onsite at our main showroom location at 3944 Meridian Street and requires regular in person attendance. Occasional travel to our Hannegan Road and Burlington locations will be expected; event and conference travel opportunities may be available.

Ready to lead the next chapter of marketing at DeWaard & Bode? We’d love to hear from you.

DeWaard & Bode is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by federal, state, or local law.