Manager Marketing Planning in Virden, Manitoba at RFNOW Inc.

Manager, Marketing Planning

Location: Manitoba, Saskatchewan, Ontario (Hybrid or Remote) Company: RFNOW Inc.

About RFNOW

RFNOW is bringing high-speed fiber internet to rural communities across Manitoba and Saskatchewan. As we continue to expand, we’re focused on delivering not just connectivity—but a better customer experience and stronger community impact.

The Role

We’re looking for a Manager, Marketing Planning to bridge strategy, execution, and performance—owning how marketing, sales, and territory planning come together to drive measurable growth.

This is a highly cross-functional role for someone who thrives in a data-driven environment, and can translate targets into coordinated action across channels, teams, and communities.

You will play a critical role in ensuring RFNOW consistently meets its growth targets through strong go-to-market planning, funnel management, and continuous optimization.

Key Responsibilities

1. Go-to-Market Planning & Execution

Develop and own quarterly go-to-market (GTM) plans aligned to company growth targets

Translate sales targets into:

Channel-level marketing plans

Promotional strategies

Territory-level execution priorities

Define optimal channel mix (digital, D2D, call centre, community events, partners)

Lead execution of key growth programs, including:

Cross-sell and upsell campaigns

Process improvement initiatives

Onboarding and scaling new partners and vendors

Develop and execute plans to meet sales targets, improve processes, and enhance EBITDA performance

2. Sales Funnel Ownership & Performance Management

Actively manage the end-to-end sales funnel to ensure performance is on track to targets

Partner with data and analytics teams to maintain accurate, up-to-date funnel reporting

Monitor pipeline health, including:

Lead volume

Conversion rates

Channel performance

Identify gaps vs targets and take proactive action to close them

3. Sales & Territory Alignment

Work closely with Territory Manager and Sales Channels to:

Forecast required lead volumes and traffic by channel and region

Work with Channel partners to align sales capacity and staffing with demand generation plans

Support coordinated rollout of campaigns across rural communities

Ensure strong alignment between marketing plans and field execution realities

4. Performance Tracking, Insights & Optimization

Track and report on weekly performance metrics, including:

Conversion rates by channel

Performance by territory

Impact of campaigns and promotional tactics

Analyze variances to target and clearly identify:

Root causes of underperformance

Opportunities to scale what’s working

Recommend and coordinate data-driven actions to improve results across channels. Work with Channel partners to deliver programs to improve sales results.

5. Market & Community Planning

Track and report on market penetration by community

Identify high-opportunity areas to prioritize marketing and sales investment

Support strategic decisions on where and how to deploy resources for maximum growth

6. Executive Reporting & Communication

Support the creation of Executive-level presentations and reporting

Translate complex data into clear, actionable insights and recommendations

Provide visibility into performance, risks, and opportunities

What Success Looks Like

Clear, actionable GTM plans tied directly to revenue and EBITDA targets

Strong visibility and control over sales funnel performance

Consistent achievement (or overachievement) of sales targets

Improved conversion rates and channel efficiency

Data-driven decision making embedded across marketing and sales

High-impact programs executed effectively across multiple channels and regions

Qualifications

4-6+ years experience in marketing strategy, revenue operations, sales planning, or demand generation

Strong analytical mindset with experience in funnel management, forecasting, and performance tracking

Proven ability to work cross-functionally with sales, marketing, and operations teams

Experience managing or influencing multi-channel go-to-market strategies

Ability to translate data into clear business decisions and execution plans

Comfortable operating in a fast-paced, growth-oriented environment

Nice to Have

Experience in telecom, ISP, or subscription-based services

Familiarity with rural markets or multi-territory operations

tools

Why Join RFNOW

Be part of a mission-driven company transforming rural connectivity

High-impact role with direct ownership of growth performance

Opportunity to shape how marketing, sales, and planning operate together

Work in an environment that values ownership, speed, and practical execution

RFNOW Inc. is an equal opportunity employer. We welcome applications from people from all backgrounds and capabilities. Applicants are welcome to request necessary accommodations throughout our employment process.

" If interested, please apply on our career centre: Career Centre | Recruitment or email us your resume and the position you are applying to at careers@rfnow.net. To view career information and to find our career center link, visit our career page, www.rfnow.com/careers . We are excited to hear from you!

About RFNOW Inc.

RFNOW Inc. is a successful, dynamic organization with opportunities to grow and specialize in a number of areas within the field of technology and construction including broadband wireless communication, fiber optics, network architecture/maintenance, directional drilling, cable plowing, line locating, tower building, residential and commercial service connections, and heavy equipment operation and maintenance. Learn more at www.rfnow.com