Growth & Acquisition Marketing Manager in Brazil at Jobgether
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Job Description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth & Acquisition Marketing Manager based in Brazil.
This role will own the customer acquisition strategy for a fast-growing direct-to-consumer wellness business.
You’ll lead paid media across major platforms while exploring emerging channels to accelerate profitable growth.
The position combines strategic ownership with hands-on performance management, budget planning, creative testing, and analytics.
You’ll manage external agency partners, challenge recommendations, and ensure media investment delivers measurable commercial results.
Working closely with lifecycle, e-commerce, creative, brand, and customer experience teams, you’ll connect acquisition to the broader customer journey.
Success will require balancing growth, efficiency, customer value, and profitability in a fast-moving environment.
This is an opportunity to shape a scaling digital growth engine and directly influence revenue and customer acquisition outcomes.
- Own the acquisition strategy across paid and emerging growth channels, including Meta, Google, YouTube, TikTok, affiliate, influencer, retail media, and other relevant channels.
- Develop acquisition plans supporting product launches, promotions, seasonal campaigns, and always-on growth while balancing efficiency, scale, and long-term customer value.
- Lead the day-to-day relationship with the paid media agency, establishing performance expectations, reviewing plans, challenging assumptions, and ensuring strong testing velocity and reporting quality.
- Own paid media budget planning, pacing, forecasting, and investment recommendations, aligning monthly and quarterly plans with DTC revenue objectives.
- Monitor core acquisition and commercial metrics, including CAC, MER, ROAS, new customer revenue, conversion rate, AOV, LTV, payback, and channel performance.
- Build and manage a creative testing roadmap using customer insights and performance data to inform briefs, messaging, formats, audiences, landing pages, and channel strategies.
- Translate campaign and customer data into actionable business recommendations rather than simply reporting performance.
- Share acquisition insights with email, SMS, website, social, brand, and other marketing initiatives to improve the overall customer journey.
- Collaborate closely with Lifecycle & Retention, E-commerce, Creative, Brand, Innovation, CX, and Sales teams to maintain a connected growth strategy.
- Continuously identify opportunities to improve acquisition efficiency, scale winning initiatives, and strengthen the connection between marketing investment and revenue outcomes.
- 4+ years of experience in growth, acquisition, performance, or digital marketing.
- Proven experience managing paid media programs either in-house or through external agencies, with strong ownership of performance outcomes.
- Demonstrated experience managing agency relationships, setting expectations, challenging recommendations, and holding external partners accountable.
- Strong understanding of customer acquisition strategy, media investment, channel planning, and performance marketing.
- Experience in DTC, Shopify, CPG, wellness, beauty, food, beverage, or another consumer-focused environment is strongly preferred.
- Strong command of paid social and paid search platforms, including Meta, Google, YouTube, and TikTok, with familiarity with affiliate and other emerging acquisition channels.
- Fluency in acquisition and commercial metrics such as CAC, MER, ROAS, new customer revenue, conversion rate, AOV, LTV, and payback.
- Experience with GA4, Shopify analytics, advertising platform reporting, dashboards, UTMs, pixels, and conversion tracking.
- Strong budget management and forecasting capabilities, with the ability to connect investment decisions to business targets.
- Experience developing structured testing frameworks across creative, audiences, landing pages, and channel mix.
- Ability to combine strategic thinking with hands-on execution and move effectively between high-level planning and operational detail.
- Excellent communication and presentation skills, with the ability to turn complex performance insights into clear recommendations for stakeholders.
- Commercially minded, analytical, creative, and comfortable challenging assumptions when performance or profitability requires a different approach.
- Self-starter with strong ownership, sound judgment, curiosity, and the ability to thrive in a high-growth, rapidly changing environment.
- Genuine interest in health and wellness and motivation to contribute to a mission centered on helping people live healthier lives.
- Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience.
- Fully remote position available in Brazil.
- Full-time opportunity within a fast-growing direct-to-consumer wellness environment.
- High level of ownership over acquisition strategy, media investment, and growth initiatives.
- Opportunity to work across paid media, creative testing, e-commerce, lifecycle marketing, and broader customer journey strategy.
- Close collaboration with cross-functional marketing and commercial teams.
- Exposure to major acquisition platforms and emerging growth channels.
- Opportunity to directly influence customer acquisition, revenue growth, efficiency, and profitability.
- Fast-paced environment with significant scope to shape and scale the growth engine.