Sr. Director, Brand, Marketing & Revenue in Arlington, Virginia at National Council on Aging

Join Our Mission. Shape the Future.

At NCOA, we are on a mission to create the conditions for all to age well in America—today and into the future. Every day, we work to improve the lives of millions of older adults through innovative programs, trusted advocacy, strategic partnerships, and evidence-based solutions that advance health, economic security, and equity.

We are seeking a dynamic, visionary Senior Director, Brand, Marketing & Revenue to bring their expertise, creativity, and strategic leadership to help drive our mission while embodying NCOA's core values of Caring for All, Collaboration, Innovation, Integrity, and Respect. This is an exceptional opportunity for a transformational marketing leader to shape how NCOA is recognized, experienced, and supported by stakeholders across the country.

The ideal candidate is an innovative and results-oriented executive who thrives at the intersection of strategy, storytelling, brand leadership, and revenue generation. They will champion a unified brand vision, cultivate meaningful engagement with key audiences, and leverage data-driven marketing strategies to expand NCOA's reach, deepen stakeholder relationships, and fuel sustainable organizational growth. If you are passionate about using the power of marketing and communications to create measurable social impact, we invite you to join us in transforming the future of aging in America.

POSITION SUMMARY

The Senior Director, Brand, Marketing & Revenue serves as NCOA's senior-most marketing leader, responsible for developing and executing an integrated brand, marketing, and revenue growth strategy that advances the organization's mission and supports the expansion of diversified, non-federal revenue. This role provides strategic leadership over NCOA's brand identity, marketing initiatives, digital engagement, content strategy, and external affairs, ensuring that all communications and audience engagement efforts strengthen the organization's visibility, influence, and philanthropic impact.

Reporting to the Chief Development Officer and working in close partnership with the Senior Director, Development, this position aligns marketing strategy with fundraising priorities to drive donor acquisition and retention, increase brand awareness, deepen stakeholder engagement, and support organizational growth.

This executive leadership role requires a strategic, data-informed marketing professional who can translate organizational priorities into compelling brand experiences and integrated campaigns that inspire donors, corporate partners, policymakers, advocates, and the public to engage with and invest in NCOA's mission. The Senior Director is accountable for leveraging marketing as a strategic driver of revenue, organizational influence, and long-term sustainability.

KEY RESPONSIBILITIES

1. Brand Strategy & Identity

• Own and evolve NCOA's brand identity, voice, and visual standards across all channels and audience segments.
• Ensure brand consistency and integrity across all Advancement outputs — digital, editorial, PR, social, email, and direct marketing.
• Lead the development of a brand strategy that builds public trust, elevates NCOA's national profile, and drives donor acquisition and retention.
• Serve as NCOA's senior brand steward, advising the CDO, CEO, and Board on brand positioning and reputation management.

2. Integrated Marketing & Revenue Strategy

• Build and lead an integrated marketing strategy that aligns brand, content, digital, and external communications in service of NCOA's non-federal revenue targets.
• Work in close partnership with the Senior Director, Development to ensure marketing strategy is directly supporting fundraising campaigns, donor journeys, and corporate partnership development.
• Develop and oversee NCOA's marketing calendar, ensuring campaigns are sequenced, resourced, and measured effectively.
• Drive donor acquisition and retention through sophisticated, multi-channel marketing strategies that speak to NCOA's diverse audiences.

3. Team Leadership

• Provide strategic direction, operational oversight, and executive sponsorship to teams.
• Set clear performance expectations, foster a culture of bold ambition and continuous improvement, and ensure each team has what it needs to deliver at the highest level.
• Lead talent development and succession planning within the Brand, Marketing & Revenue pillar in partnership with People Operations.

4. Board & Executive Engagement

• Serve as the Advancement Division's primary marketing voice in executive and board-level conversations.
• Develop and present marketing strategy and performance updates to the Board of Directors and its relevant committees.
• Partner with the incoming Board Chair and other board members with marketing expertise to align NCOA's marketing direction with board priorities and expectations.

5. Performance & Accountability

• Establish a rigorous performance measurement framework for the Brand, Marketing & Revenue pillar, with clear KPIs tied to brand awareness, audience growth, marketing-attributed revenue, and campaign performance.
• Lead regular performance reviews across teams and report progress to the CDO.
• Drive a culture of data-informed decision-making and continuous optimization.

PROFESSIONAL EXPERIENCE/QUALIFICATIONS

• 15+ years of progressive experience in brand, marketing, or integrated communications leadership, with at least 5 years in a senior leadership role.
• Demonstrated success building or transforming a brand and driving measurable revenue through marketing strategy.
• Proven ability to lead multi-team organizations across diverse marketing disciplines.
• Deep expertise in digital marketing, content strategy, and public relations, with the ability to provide strategic oversight across all three.
• Experience working in or closely with a fundraising or development function, with a strong understanding of how marketing drives philanthropic revenue.
• Exceptional written and verbal communication skills; ability to present compellingly to executive and board audiences.
• Experience working with or presenting to a board of directors, particularly board members with marketing or corporate backgrounds.
• Bachelor's degree required; advanced degree in marketing, communications, or business strongly preferred.
• Experience in nonprofit, health, or mission-driven sectors a plus.
• Familiarity with aging, health equity, or economic justice sectors a plus.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Frequently required to sit or use a standing desk.
• Occasionally required to walk.
• Occasionally required to reach with hands and arms.
• Frequently required to talk or listen.
• Occasionally required to bend, lift, or climb stairs.
• Occasionally required to lift light weights (less than 25 pounds)

WORK ENVIRONMENT

• Primarily office-based in Arlington, VA, with a hybrid schedule.
• Regular travel required for board meetings, donor engagements, conferences, and partner meetings.
• The noise level in the work environment usually is moderate.

Ready to Make an Impact?

If you are a strategic, mission-driven leader with a passion for advancing philanthropy and creating meaningful change, we encourage you to apply.

Interested candidates should submit a cover letter and resume through the application link provided. Applications submitted without a cover letter will not be considered. Please note that we are unable to accept phone calls regarding this position.

NCOA offers a competitive salary and incentive compensation structure, with total compensation commensurate with education, experience, demonstrated qualifications, and performance.

NCOA is proud to be an Equal Opportunity Employer and is committed to fostering an equitable, inclusive, and respectful workplace where everyone has the opportunity to thrive.