Demand Generation, Senior Manager / Director in United States at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Demand Generation, Senior Manager / Director based in United States.

This is a high-impact opportunity for a strategic and hands-on demand generation leader to build and scale a U.S. growth engine from the ground up. Operating at the intersection of marketing, sales, and executive engagement, you will drive pipeline creation through account-based marketing, field events, executive communities, public relations, and digital demand initiatives. The role is designed for a commercially minded operator who thrives in enterprise environments and understands how senior financial decision-makers evaluate solutions. You will have significant ownership, direct visibility with executive leadership, and the opportunity to shape go-to-market strategy in a rapidly growing international organization. Success in this role will directly influence revenue growth, market expansion, and the future development of the demand generation function.

• Own and drive U.S. marketing-sourced pipeline generation, establishing measurable strategies and programs that contribute directly to revenue growth.
• Develop and execute account-based marketing initiatives targeting enterprise decision-makers, including CFOs, COOs, Controllers, and Heads of Payments.
• Build and manage executive engagement programs, including leadership communities, advisory groups, executive dinners, roundtables, and relationship-building initiatives.
• Define and oversee the annual field marketing strategy, including conferences, sponsored events, webinars, speaking engagements, and hosted experiences.
• Manage public relations efforts and media engagement strategies to increase brand visibility and support demand generation objectives.
• Lead demand-focused LinkedIn and social engagement initiatives, ensuring content, executive amplification, and campaigns contribute to pipeline outcomes.
• Design and execute direct mail, gifting, and account engagement programs that support strategic account penetration and relationship development.
• Collaborate with sales, content, brand, operations, and leadership teams to align marketing initiatives with pipeline targets and business objectives.
• Monitor campaign performance, account engagement, conversion metrics, and marketing effectiveness, providing regular reporting and strategic recommendations to leadership.
• Serve as the primary point of accountability for U.S. demand generation performance, conducting regular pipeline reviews and business updates with executive stakeholders.

• 7+ years of experience in demand generation, field marketing, account-based marketing, executive community management, or related B2B enterprise marketing functions.
• Minimum 3 years of experience within fintech, payments, banking, financial operations, enterprise finance software, or closely related industries.
• Proven track record of building and scaling enterprise demand generation programs targeting senior executive buyers and complex sales cycles.
• Direct experience developing and executing ABM strategies for named accounts and high-value enterprise prospects.
• Demonstrated success creating, launching, and managing executive communities, leadership forums, advisory groups, or similar relationship-driven programs.
• Strong experience managing enterprise conferences, executive events, sponsorships, hosted dinners, and event-driven pipeline generation initiatives.
• Background working with public relations agencies, media outreach programs, and industry publications.
• Strong understanding of marketing-sourced pipeline metrics, lead qualification processes, conversion performance, and revenue attribution models.
• Excellent communication, stakeholder management, and executive presentation skills.
• Ability to operate independently as a senior individual contributor while building the foundation for future team growth.
• Familiarity with modern marketing technologies, CRM platforms, automation tools, AI-enabled workflows, and account intelligence solutions.
• Knowledge of payments, banking operations, financial controls, or enterprise finance ecosystems is strongly preferred.
• Must be based in the United States and authorized to work in the country.

• Fully remote work environment with the flexibility to operate from anywhere within the United States.
• Opportunity to build and shape a demand generation function with significant strategic influence and executive visibility.
• Direct collaboration with senior leadership and cross-functional teams across sales, marketing, and operations.
• Exposure to a fast-growing international business serving enterprise organizations across multiple global markets.
• High level of autonomy and ownership over marketing strategy, execution, and performance outcomes.
• Opportunity to work with innovative technologies, AI-driven tools, and modern go-to-market approaches.
• Career advancement potential, including the opportunity to scale and lead a dedicated demand generation team over time.
• Inclusive and collaborative culture that values innovation, accountability, and professional growth.
• Competitive compensation package aligned with experience and impact.