Vice President of Sales in West Bridgewater, Massachusetts at Easton Pool & Spa Inc

Position Summary

We’re looking for a hands-on, execution-focused VP of Sales to build and scale our revenue engine from the ground up. This role will lead all revenue-generating activities across the organization, including direct oversight of the Marketing function, with the marketing team reporting into the VP of Sales. The successful candidate will be responsible for generating, tracking, and converting leads into revenue, creating repeatable sales processes, and driving aggressive growth in a fast-paced, M&A-backed environment.

You will own top-line revenue growth, drive sales integration across acquired companies, and establish a scalable, repeatable sales infrastructure.

Key Responsibilities

Revenue Leadership & Strategy

• Own and drive all revenue generation across construction, renovation, and service lines
• Develop and execute a regional sales strategy across Maine, Massachusetts, Rhode Island, and Connecticut
• Establish pricing strategies, sales targets, and forecasting discipline
• Identify cross-sell and upsell opportunities across acquired customer bases
• Report regularly on pipeline health, sales performance, and revenue projections

Hands-On Sales Execution

• Personally close key deals, partnerships, and large contracts
• Step into local markets post-acquisition to stabilize and grow revenue
• Build sales scripts, playbooks, and KPIs from scratch
• Implement CRM systems, pipeline management, and reporting standards

Team Building & Leadership

• Recruit, train, and lead a centralized and regional sales team
• Build inside sales, outside sales, and account management functions
• Coach field teams within acquired businesses to improve sales performance

M&A Integration

• Lead the sales integration of newly acquired companies
• Standardize processes while respecting local brand equity
• Quickly assess existing teams and upgrade talent where needed
• Capture immediate revenue synergies post-acquisition

Operational Alignment

• Partner closely with operations to ensure capacity aligns with sales growth
• Improve estimating accuracy, job profitability, and customer experience
• Collaborate with marketing on lead generation and brand strategy

What you will Bring

Preferred Experience

• Experience in Construction, or Home Services.
• Familiarity with complex sales cycles and high-value client relationships

Qualifications

• 8–15+ years of sales leadership experience, preferably in construction, home services, or a related field
• Proven success in a high-growth, startup, or roll-up environment
• Strong track record of building teams and scaling revenue
• Willingness to be highly hands-on; this is a “player-coach” role
• Deep understanding of regional markets in New England is a plus

What Success Looks Like

• Rapid, consistent revenue growth across all markets
• A scalable, disciplined sales organization with clear metrics and accountability
• Successful integration of acquisitions into a unified sales engine

Details

• Compensation: $180,000–$220,000
• Work model: Hybrid (1 remote day per week)
• Office Location: West Bridgewater, MA
• Occasional travel required in the New England area

What We Offer

• Participation in ESG SHARE program
• 9 paid holidays
• Paid vacation and sick time
• Employer-matched 401(k)
• Employer-paid life insurance
• Optional supplemental life insurance
• Medical, dental, vision insurance, and HSA plans

Equal Opportunity Employer

• We are proud to be an Equal Opportunity Employer and are committed to fostering a diverse, equitable, and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected characteristic.