Growth Marketing Specialist – Brand & Content in Coral Gables, Florida at VueStay Vacations by Casago

About The Company

VueStay is building one of the next great national vacation rental brands. We are standing up a modern platform with the distribution, technology, revenue tools, marketing, and operational muscle to compete at the top of the industry, combined with a local operating model that gives every owner and guest a local operations manager who knows and lives in their market.

Backed by Trivest Partners, we are growing across coastal, lake, and destination markets in the U.S. The systems, the strategies, the team, and the brand are being built right now, which means the people who join this early have a direct hand in shaping what VueStay becomes. Local expertise. Nationwide reach.

About This Job

We are seeking a creative and organized Marketing Specialist to support VueStay Vacations’ marketing and sales efforts. In this role, you will help execute multi-channel marketing campaigns, maintain brand consistency across digital and print materials, and provide essential support to the sales team. This is an excellent opportunity for a motivated marketing professional eager to grow within a newly established marketing team.

Compensation

$24-$28 per hour depending on experience

Essential Job Functions

• Assist in the creation and deployment of email marketing campaigns using platforms such as Brevo, Mailchimp, Constant Contact, or similar tools.
• Develop newsletters and automated drip campaigns targeting prospective and returning guests and owners.
• Maintain and segment email contact lists to ensure accurate, up-to-date subscriber data.
• Assist in creating new lead sources.
• Assist in the design, editing, and production of marketing brochures, flyers, and promotional print materials.
• Assist with ordering promotional items and apparel.
• Support the marketing team with website updates, including publishing blog posts, updating promotions, refreshing landing page content, and uploading photography.
• Coordinate with the web development team to communicate content changes and track updates through completion.
• Assist in the execution of social media content calendars for platforms including Instagram, Facebook, and LinkedIn.
• Create, schedule, and publish engaging posts — including photography, short-form video, stories, and Reels — that showcase VueStay properties and experiences.
• Monitor social media channels for comments, messages, and mentions; respond in a timely and on-brand manner.
• Provide marketing support to the sales team, including materials and campaign assistance.
• Contribute to a collaborative work environment that promotes open communication, innovation, and employee engagement.
• Collaborate with cross-functional teams and stakeholders to align departmental goals with broader organizational strategy.
• Other duties as assigned because every day is different in hospitality!

Skills + Qualifications

• Experience working in the vacation rental, hospitality, or tourism industry is highly preferred.
• Bachelor’s Degree in Marketing, Communications, Business, or a related field is strongly preferred, though we recognize that great talent comes from many different paths.
• 1–3 years’ professional experience in marketing or communications.
• Strong written and verbal communication skills with keen attention to detail.
• Experience collaborating cross-functionally to achieve company goals.
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) and Google Workspace.
• Proficient with email marketing platforms (Mailchimp, HubSpot, or similar) and social media scheduling tools (Hootsuite, Later, or similar).
• Proficiency in design tools such as Adobe Creative Suite and Canva.
• Basic experience with a content management system (WordPress, Squarespace, or similar).
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Knowledge of basic SEO principles and digital advertising platforms (Google Ads, Meta Ads) is a bonus.
• Experience using AI tools to support marketing work is a bonus.

Workplace Environment + Expectations

• Fully remote work environment with reliable internet connection.
• Typically a Monday – Friday workweek with expectations to be flexible to support the needs of the business, including peak season.
• Able to work independently across time zones while staying closely connected to the Marketing team.
• Occasional travel less than 10% of the time for team offsites and market visits.

Physical Demands

Ability to move freely (standing, stooping, walking, bending, pushing, pulling, and repetitive hand/finger motions) and lift up to a maximum of twenty-five (25) pounds without assistance.

Special Note

This job description does not identify every requirement of the position. VueStay may change position requirements, responsibilities, and work environment at any time with or without notice.

VueStay Vacations is an equal opportunity employer.