Content Strategist, Marketing in Toronto, Ontario at Valorx

About Valorx: Valorx is a leading independent software vendor in the Salesforce ecosystem, empowering organizations to achieve exceptional productivity and operational efficiency. Our products integrate seamlessly with Salesforce, enabling businesses to streamline workflows, enhance data management, and drive smarter decision-making across critical use cases including forecasting and quoting. As a dynamic and growing company, we take pride in fostering a collaborative and high-performance culture where every team member contributes to our shared success.
Role Overview: The Content Strategist at Valorx will be a key member of the marketing team, playing a critical role in shaping and executing our content strategy. This position combines strategic planning with hands-on execution to develop compelling, high-quality content that aligns with our brand, drives engagement, and supports business goals. The ideal candidate is a self-starter who thrives in a fast-paced environment, has a knack for storytelling, and is adept at collaborating with cross-functional teams.

Key Responsibilities:

• Develop and own the comprehensive content strategy that supports marketing objectives and enhances the Valorx brand.
• Define target audience personas and align content strategies to meet their needs and preferences.
• Create a wide range of content types, including blogs, guides, case studies, website copy, video scripts, email campaigns, and social media posts.
• Partner with the web team to ensure website content is optimized for both UX and SEO.
• Maintain a consistent brand voice and tone across all content.
• Manage content calendars, ensuring timely delivery of projects.
• Oversee the review and approval process for content to ensure quality and alignment with brand standards.
• Leverage analytics tools to track content performance and optimize strategies.

• Work closely with the product team to develop technical content that showcases the value and capabilities of Valorx solutions.
• Partner with sales to create enablement materials, including pitch decks, one-pagers, and FAQs.
• Collaborate with customer success to produce content such as testimonials, success stories, and user guides.
• Coordinate with external agencies, freelancers, and designers as needed to scale content production.

Who You Are:

• A strategic thinker with a roll-up-your-sleeves attitude, capable of both planning and executing initiatives.
• A skilled writer and storyteller with a keen eye for detail.
• An excellent communicator who can effectively collaborate across multiple teams.
• Results-oriented with the ability to manage multiple projects simultaneously and meet deadlines.

Qualifications:

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• 5+ years of experience in content strategy, content marketing, or a similar role, preferably in B2B technology or SaaS.
• Exceptional writing and editing skills with a portfolio of relevant work.
• Experience with SEO best practices and content optimization tools.
• Proficiency in content management systems (CMS), such as WordPress.
• Familiarity with marketing automation tools (e.g., Marketo) is a plus.
• Experience with tools like Google Analytics and Google Tag Manager.

Why Join Valorx?

• Be part of a forward-thinking team at the forefront of the Salesforce ecosystem.
• Collaborate with talented professionals across product, sales, and customer success teams.
• Contribute to a culture that values innovation, accountability, and teamwork.
• Enjoy opportunities for professional growth and development.