Paid Social Specialist in India at Jobgether

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Paid Social Specialist in India.

In this role, you will help drive the growth and performance of large-scale paid social campaigns focused on reaching high-intent B2B audiences across multiple digital platforms. You will work in a fast-paced, data-driven marketing environment where experimentation, optimization, and strategic thinking are highly valued. The position offers the opportunity to manage campaigns across leading social platforms while collaborating closely with creative, analytics, and marketing teams to maximize campaign impact and return on ad spend. You will play a key role in audience targeting, campaign scaling, performance reporting, and testing new advertising strategies. This opportunity is ideal for a results-oriented digital marketing professional who thrives on analyzing data, improving campaign efficiency, and staying ahead of evolving paid media trends. Strong analytical skills, platform expertise, and the ability to manage multiple campaigns simultaneously will be essential for success in this role.

• Build, launch, manage, and optimize paid social advertising campaigns across platforms such as Meta, LinkedIn, TikTok, Reddit, Quora, and other emerging channels.
• Develop audience targeting strategies using core audiences, retargeting, lookalike audiences, and first-party data insights.
• Monitor campaign performance and continuously optimize budgets, bidding strategies, targeting parameters, and creatives to improve ROAS and overall efficiency.
• Collaborate with marketing, analytics, engineering, and creative teams to ensure accurate campaign tracking, event implementation, and reporting.
• Coordinate creative asset requests and ensure ad creatives align with campaign goals and platform best practices.
• Analyze campaign data using advertising platforms, Google Analytics, Looker Studio, Tableau, or similar reporting tools to identify performance trends and opportunities.
• Create performance dashboards, reports, and actionable insights for internal stakeholders and campaign reviews.
• Test new channels, audiences, ad formats, and optimization strategies to scale successful campaigns and improve underperforming segments.
• Stay informed on evolving paid social trends, automation tools, platform updates, and emerging advertising opportunities.

• 3–5 years of hands-on experience managing paid social campaigns, particularly on Meta Ads and LinkedIn Ads platforms.
• Proven experience handling performance-driven campaigns with significant monthly advertising budgets.
• Strong understanding of paid social campaign structures, audience segmentation, bidding strategies, creative testing, and conversion optimization.
• Experience optimizing campaigns toward business metrics such as ROAS, lead generation, revenue growth, or customer acquisition.
• Familiarity with analytics and reporting platforms including Google Analytics, Looker Studio, Tableau, or equivalent tools.
• Knowledge of additional social advertising platforms such as TikTok, Quora, or Reddit is a plus.
• Strong analytical mindset with the ability to interpret data and translate insights into actionable campaign improvements.
• Ability to manage multiple campaigns and priorities in a fast-paced remote environment.
• Excellent communication and collaboration skills when working with cross-functional teams.
• Comfortable working during U.S. business hours when required.
• Reliable internet connection, suitable remote work setup, and ability to work independently in a contract-based environment.

• Competitive hourly compensation based on experience and expertise.
• Fully remote work opportunity within India.
• Opportunity to work on large-scale global B2B digital marketing campaigns.
• Exposure to advanced paid media strategies, tools, and analytics platforms.
• Collaborative and innovation-focused remote work culture.
• Hands-on experience with multi-channel social advertising and performance marketing initiatives.
• Career development opportunities in a fast-growing digital media environment.
• Flexible remote work structure with international team collaboration.