Digital Marketing Manager - Gainesville, FL at Tower Hill Insurance Group – Gainesville, Florida

Tower Hill Insurance Group has an exciting opportunity for a talented Digital Marketing Manager who enjoys intellectual challenges and is seeking a rewarding career with a company that is experiencing growth. Not only is Tower Hill Insurance one of Florida's most trusted names in homeowners insurance, but it offers great opportunities for career advancement and personal growth, along with very competitive benefits and rewards. We are growing at a consistent pace and seek professional individuals with drive, team mentality, who want to make an impact, and are committed to a long-term career in the insurance industry.

The Digital Marketing Manager optimizes and manages the corporate website and overall digital presence. This role is responsible for maintaining website content, executing updates, improving Search Engine Optimization (SEO) performance, and supporting digital sales and lead-generation efforts through optimized user journeys and conversion-focused design. This position partners closely with internal stakeholders to ensure digital platforms are accurate, engaging, compliant, and aligned with both brand awareness and business objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Own day-to-day management of the corporate website, including content updates, page creation, navigation, and functionality.
• Ensure website content is current, on-brand, and aligned with marketing campaigns and digital sales initiatives.
• Coordinate website enhancements, testing, and improvements to user experience and conversion paths.
• Manage Content Management Systems (e.g., WordPress, Sitecore, HubSpot).
• Develop and execute SEO strategies to improve organic search visibility and qualified traffic.
• Conduct keyword research, on-page optimization, and technical SEO improvements.
• Optimize landing pages and digital journeys to support lead capture and digital sales efforts.
• Track and report on website performance, SEO results, lead generation, and digital sales-related KPIs.
• Monitor website analytics, search performance, and conversion metrics to identify opportunities for improvement.
• Support the company’s broader digital footprint, including landing pages, microsites, and campaign assets.
• Ensure consistent messaging, branding, and tone across digital touchpoints.
• Collaborate with internal teams (marketing, sales, product, compliance) to support launches, promotions, and digital sales initiatives.
• Provide data-driven insights and recommendations to improve engagement and conversion.
• Maintain dashboards and performance summaries for marketing and leadership teams.
• Act as the digital execution partner for marketing strategy and digital sales initiatives.
• Partner with Sales and Marketing to improve digital lead quality, handoff, and user experience.
• Support campaign launches, product updates, and partner communications through digital channels.
• Stay current on digital marketing, e-commerce, and conversion optimization trends.

ADDITIONAL DUTIES

This job description reflects the general duties considered necessary to describe the essential functions of the job and should not be considered a complete description of all the work requirements and expectations of the position. Tower Hill reserves the right to assign duties not listed herein as necessary to accomplish the goals of the organization.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION

Bachelor’s Degree in Marketing, Communication, Digital Media, or related field required.

Equivalent experience may substitute for minimum educational requirements. Equivalent experience may include five (5) years of relevant experience.

EXPERIENCE

Minimum of three (3) to five (5) years of relevant experience managing websites and digital platforms in a marketing environment required. Experience with Content Management System platforms, analytics tools (i.e. Google Analytics, Search Console), SEO best practices, and website optimization required.

Previous experience supporting digital sales, lead generation, online conversion strategies, B2B and/or B2C marketing efforts preferred. Experience with marketing automation, Customer Relationship Management platforms, digital quoting tools, UX principles, Conversion Rate Optimization, and funnel management is a plus.

CERTIFICATIONS

N/A

LICENSES

Valid Driver’s License required.

BENEFITS

• Medical
• Dental
• Vision
• Life & Disability Insurance
• 401(k)
• Health Savings Account
• Accident, Critical Illness and Hospital Indemnity
• Pet insurance
• Paid time off & Holiday pay

We offer competitive pay and benefits, and well-being programs to support you and your family. For more information about our company, careers and Total Compensation visit: Total Compensation - Tower Hill Insurance (thig.com)

Tower Hill Insurance is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Tower Hill Insurance is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to hrdepartment@thig.com and let us know the nature of your request and your contact information.

All applicants will receive an acknowledgement that their application has been received. Candidates will not receive status updates regarding their application; however, those candidates selected for further consideration will be contacted by Human Resources.