Manager, Integrated Media in Phoenix, Arizona at Agital

About Us

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies—Go Fish Digital, REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world.

Overview

Go Fish is seeking a Manager, Integrated Media to lead the day-to-day strategy, activation, optimization, and performance of integrated media campaigns across a portfolio of clients.

In this role, you’ll translate client business goals into actionable media strategies, oversee campaign execution across digital and traditional channels, and ensure media investments are driving meaningful performance. You’ll work closely with client and internal teams to develop recommendations, communicate insights, solve performance challenges, and identify opportunities for growth.

You’ll also play an important role in developing junior team members, improving account workflows, and ensuring work is delivered accurately, strategically, and on time. This role is ideal for someone who has strong hands-on media experience and is ready to take full ownership of assigned accounts, campaigns, and client workstreams.

What You’ll DoMedia Strategy & PlanningLead the development of integrated media plans based on client business goals, audience insights, market conditions, budgets, and performance objectivesTranslate client needs into clear media objectives, channel strategies, audience recommendations, investment approaches, and key performance indicatorsDevelop recommendations across paid search, paid social, programmatic, display, video, streaming, direct media, and other applicable channelsDetermine the appropriate role of each channel within the broader customer journey and integrated media strategyConduct and apply audience, industry, competitive, geographic, and platform research to strengthen recommendationsDevelop media budgets, flowcharts, campaign timelines, investment scenarios, and tactical plansEvaluate tradeoffs across reach, frequency, efficiency, scale, timing, audience quality, and available budgetPresent media plans and recommendations clearly to internal teams and clientsAdjust plans based on performance trends, changing client priorities, market conditions, and new opportunitiesSupport annual planning, quarterly planning, campaign planning, and new-business efforts as assignedActivation & ExecutionOwn the successful activation and ongoing management of integrated media campaigns across assigned accountsTranslate approved media strategies into clear activation plans, platform requirements, budgets, timelines, and team assignmentsOversee campaign setup, trafficking, launch, pacing, maintenance, and quality assuranceEnsure campaign execution aligns with approved strategy, client expectations, platform best practices, and agency processesReview campaign settings, budgets, targeting, tracking, creative, naming conventions, and supporting documentation for accuracyManage media vendors, publishers, and platform partners as applicableTroubleshoot complex campaign, delivery, tracking, and operational issuesAnticipate executional risks and establish clear action plans before timelines or performance are affectedEnsure campaign documentation, optimization records, budget trackers, and planning materials remain current and accurateIdentify workflow inefficiencies and recommend process improvements that strengthen quality and scalabilityOptimization & PerformanceOwn day-to-day campaign performance across assigned accounts and ensure activity remains aligned with client goalsAnalyze performance across channels, audiences, platforms, placements, creative, geographies, and stages of the customer journeyDevelop and implement optimization strategies designed to improve efficiency, effectiveness, scale, and business impactMake informed decisions related to budgets, bids, targeting, frequency, placements, creative rotation, channel allocation, and investment levelsIdentify performance challenges, develop hypotheses, and create clear action plansLead structured testing across audiences, creative, platforms, placements, bidding approaches, and media tacticsEvaluate test results and apply learnings to future campaign decisionsProactively identify opportunities to scale successful strategies or reallocate investmentDistinguish between normal performance fluctuation and issues requiring immediate interventionCommunicate performance risks and opportunities clearly, including the likely impact and recommended responseMeasurement & AnalysisLead recurring and ad hoc campaign analysis across assigned accountsEnsure reporting accurately reflects performance, pacing, goals, and relevant business contextTranslate campaign data into clear insights, implications, and actionable recommendationsExplain what happened, why it happened, what it means for the business, and what the team should do nextConnect media performance to client objectives, customer behavior, lead quality, sales activity, revenue, or other available business outcomesDefine appropriate success metrics and support the development of campaign benchmarks and performance targetsPartner with analytics and measurement teams to address tracking, attribution, reporting, and data-quality needsIdentify gaps in available data and recommend ways to improve measurementSupport the design and evaluation of campaign tests, lift studies, incrementality efforts, and attribution approachesEnsure performance narratives are consistent across dashboards, reports, presentations, and client conversationsClient & Business ImpactServe as a primary day-to-day media contact for assigned clientsBuild a strong understanding of each client’s business model, industry, audience, competitive landscape, priorities, and growth objectivesLead media-related portions of client meetings, performance reviews, planning discussions, and strategic presentationsExplain media recommendations, performance results, and optimization decisions in clear business languageBuild trust by communicating proactively, setting realistic expectations, and following through on commitmentsIdentify client concerns, risks, and opportunities early and work with internal leaders to address themRecommend shifts in strategy or investment when client goals, market conditions, or performance changeIdentify opportunities to expand media support, test new solutions, or improve the overall client relationshipEnsure media activity remains aligned with the client’s broader marketing and business prioritiesContribute to client retention and growth through strong strategic leadership and consistent deliveryIntegrated CollaborationPartner closely with Client Strategy, creative, analytics, organic, web, and other agency teamsLead internal media discussions and ensure all stakeholders understand campaign goals, strategy, responsibilities, timelines, and dependenciesConnect media performance with creative, messaging, landing-page experience, audience strategy, analytics, and broader marketing activityProvide clear media direction and requirements to internal teamsCoordinate cross-channel recommendations to ensure individual tactics work together rather than operating in isolationIncorporate insights from other disciplines into media planning and optimization decisionsResolve workflow, communication, and ownership gaps across teamsEnsure relevant performance insights and client context are shared with the appropriate stakeholdersContribute a media perspective to broader account planning and business discussionsTeam Leadership & DevelopmentProvide day-to-day guidance, coaching, and oversight to Coordinators and Sr. CoordinatorsDelegate work based on account needs, team capacity, skill level, and development goalsReview team deliverables and provide clear, constructive, and timely feedbackHelp junior team members strengthen execution, analytical thinking, client communication, and strategic understandingEstablish clear expectations, priorities, deadlines, and ownership across assigned workstreamsSupport onboarding and training for new team membersCreate opportunities for junior team members to expand their skills and take on greater responsibilityMonitor team workload and raise resourcing or capacity concerns proactivelyModel accountability, organization, collaboration, and solutions-oriented leadershipContribute to performance feedback and development planning for junior team membersCreate an environment where questions, learning, accountability, and continuous improvement are encouragedPlatforms, Innovation & Industry ExpertiseMaintain strong working knowledge across the media platforms, tools, and technologies used by assigned accountsStay informed on platform changes, audience capabilities, privacy developments, automation, AI, measurement shifts, and emerging media opportunitiesEvaluate new platform features, vendors, tactics, and technologies based on client relevance and potential business impactRecommend and lead appropriate platform, audience, creative, or channel testsDevelop deeper expertise in one or more media areas while maintaining strong integrated knowledge across channelsShare platform updates, industry trends, and relevant implications with clients and internal teamsBuild relationships with platform representatives, vendors, and media partnersContribute to the development of agency best practices, playbooks, training materials, and point-of-view documentsApply innovation thoughtfully, with clear goals and measurement plans rather than adopting new capabilities without strategic purposeWhat You Bring3–5 years of experience in media, marketing, advertising, analytics, or a related fieldHands-on experience planning, activating, optimizing, and analyzing paid media campaignsAgency experience managing multiple clients or complex account responsibilitiesBachelor’s degree in marketing, advertising, communications, business, or a related field, or comparable professional experienceStrong understanding of integrated media strategy, campaign execution, performance optimization, and measurementExperience across multiple media channels, with deep working knowledge in at least one areaProven ability to translate business goals into actionable media recommendationsStrong analytical skills and the ability to turn campaign data into clear insights and decisionsExperience presenting campaign performance, media recommendations, and strategic thinking to clientsAbility to independently manage account priorities, deliverables, budgets, and timelinesStrong written and verbal communication skillsExperience guiding, reviewing, or mentoring junior team membersAbility to identify risks, solve problems, and make decisions with limited oversightStrong attention to detail without losing sight of broader strategic objectivesAbility to operate effectively in a fast-paced, collaborative, and evolving agency environmentHigh level of accountability, ownership, professional judgment, and integrityWhat Success Looks LikeAssigned accounts have clear media strategies that align with client business goals and audience needsCampaigns are launched accurately, managed proactively, and optimized based on performance and business impactPerformance concerns are identified early and addressed with clear, thoughtful action plansReporting and client communication consistently provide insight, context, and recommendationsClients view you as a knowledgeable, reliable, and solutions-oriented media partnerMedia plans demonstrate integrated thinking rather than a collection of disconnected channel tacticsJunior team members receive clear direction, useful feedback, and meaningful development opportunitiesAccount workflows are organized, responsibilities are clear, and deadlines are consistently metInternal teams trust you to lead assigned media workstreams with limited oversightNew opportunities, tests, and strategic improvements are identified proactivelyYour work contributes to client retention, account growth, and stronger business outcomesBonus QualificationsExperience managing or mentoring direct reportsExperience across paid search, paid social, programmatic, display, video, CTV, streaming audio, direct media, and/or traditional mediaExperience developing integrated media plans across multiple stages of the customer journeyFamiliarity with demand-side platforms, ad servers, media planning tools, reporting platforms, or data-visualization solutionsExperience with Google Analytics, attribution platforms, incrementality tools, or advanced measurement approachesExperience with campaign tracking, tagging, conversion setup, and troubleshootingAdvanced Excel or Google Sheets skills, including formulas, pivot tables, data analysis, and budget managementExperience supporting pitches, proposals, annual planning, or account-growth opportunitiesRelevant media and platform certificationsExperience creating team processes, training materials, or media best-practice documentation