Senior Manager, User Acquisition in United States at Jobgether
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Job Description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, User Acquisition based in the United States.
This role sits at the intersection of growth strategy, data science, and mobile marketing execution, responsible for driving scalable user acquisition across high-impact digital channels.
You will own performance across major paid media platforms, focusing not only on install volume but also on the quality and downstream value of acquired users.
The position requires a strong blend of analytical rigor and creative experimentation to optimize campaigns in a privacy-constrained, rapidly evolving mobile ecosystem.
You will collaborate closely with Product, Data, and Creative teams to improve activation, conversion, and long-term user value.
A key part of the role involves building and refining segmentation models, attribution frameworks, and performance measurement systems.
You will also help shape testing strategies across audiences, creatives, bidding structures, and emerging acquisition channels.
This is a high-ownership individual contributor role where your decisions directly influence growth efficiency and business outcomes.
- Own and optimize user acquisition performance across key paid channels including Meta, TikTok, Apple Search Ads, Google App Campaigns, and emerging platforms, with responsibility for install volume, ROAS, and downstream business metrics.
- Develop and refine audience segmentation strategies and user quality frameworks in partnership with Data teams to improve acquisition efficiency and targeting precision.
- Design and execute experimentation programs across bidding strategies, creative testing, audience targeting, and channel expansion opportunities.
- Collaborate with Product teams to improve post-install experiences, activation funnels, and early-stage retention performance.
- Partner with Creative teams to develop high-performing ad concepts, testing hypotheses, and performance-driven creative iterations.
- Build reporting dashboards and insights frameworks that translate complex acquisition data into actionable recommendations for Growth leadership.
- Contribute to attribution, incrementality, and privacy-first measurement initiatives, ensuring accurate evaluation of marketing impact.
- 5+ years of experience in user acquisition, performance marketing, or paid social within mobile-first or consumer-focused digital environments.
- Proven experience managing multi-million-dollar acquisition budgets with accountability for both install growth and downstream performance metrics.
- Strong expertise in mobile advertising platforms such as Meta Ads, TikTok Ads, Apple Search Ads, and Google App Campaigns.
- Deep understanding of attribution models, MMPs, SKAdNetwork, and incrementality measurement in privacy-constrained environments.
- Strong analytical skills with the ability to work with large datasets and translate insights into clear growth strategies.
- Demonstrated experience working cross-functionally with Product, Data, and Creative teams in fast-paced environments.
- Strong experimentation mindset with experience in A/B testing, audience optimization, and creative performance analysis.
- Ability to operate independently with strong ownership of outcomes and comfort in lean, high-impact teams.
- Experience in marketplace, ticketing, or consumer app environments is a plus.
- Competitive salary range of $182,000–$215,000 USD plus performance-based bonus and equity opportunities.
- Comprehensive healthcare coverage including medical, dental, vision, life, and disability insurance.
- Flexible paid time off and company holidays.
- Equity participation in a high-growth consumer platform.
- Annual credits for platform usage and experiential rewards.
- Retirement savings plan (401k), HSA, and other pre-tax benefit programs.
- Wellness programs and employee support resources.
- Remote-first flexibility with a distributed, global team culture.
- Company off-sites, meetups, and tenure-based recognition programs.