Marketing Automation Specialist in Irvine, California at Learfield IMG College

Position Title: Marketing Automation Specialist

Requisition ID: R101335

Location: Irvine, CA | Exton, PA

Full/Part-Time: Full time

About Us:

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

Paciolan is hiring a Marketing Automation Specialist to serve as a critical technical and strategic resource for our clients. In this role, you will ensure clients fully understand and effectively leverage our marketing automation platform — helping them connect their marketing goals to measurable outcomes. This is an opportunity for a proactive professional who brings genuine industry expertise, a client-first orientation, and the ability to operate with confidence across both strategic and technical dimensions.
You will collaborate closely with the Marketing Automation team and other client-facing functions to align on strategy, coordinate support, and deliver excellent client experience. You will interface directly with clients to problem-solve, provide recommendations, and share insights that inform both client engagements and our internal Product & Development teams.

Essential Duties & Responsibilities:

• Build and manage professional relationships with multiple client contacts simultaneously, serving as a trusted point of contact across each engagement
• Oversee the development and execution of client campaigns within the marketing automation platform, ensuring accuracy, timeliness, and alignment with client objectives
• Coordinate internally across client projects, facilitating best practice sharing and cross-functional alignment
• Provide clients with strategic marketing recommendations and responsive support across questions, issues, and troubleshooting
• Lead implementation and onboarding for new clients, including platform training and foundational setup

Minimum Qualifications:

• Marketing Automation Experience: 1+ years of experience in email marketing or marketing automation; Eloqua experience strongly preferred
• Industry Domain Knowledge: Demonstrated experience with revenue-generating marketing campaigns and a deep familiarity with the college athletics industry; a customer-first mindset and a proven ability to resolve issues with professionalism and efficiency
• Technical & Strategic Aptitude: Strong proficiency in marketing strategy with an emphasis on driving ticket sales and donor engagement
• Communication & Collaboration: Professional, personable, and positive in all interactions; an active listener with excellent verbal and written communication skills and a demonstrated commitment to Passion, Accountability, and Collaboration
• Autonomy & Judgment: Ability to work effectively under moderate to limited supervision while exercising sound situational awareness and independent decision-making

The approximate national base pay range for this position is $70,300 to $75,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.