Senior Lifecycle Marketing Manager in Annan Water, Scotland at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Lifecycle Marketing Manager based in United Kingdom.

This is a high-impact lifecycle marketing role focused on turning a large global user base into a powerful, measurable revenue channel.
You will own CRM strategy and execution across onboarding, conversion, retention, repeat purchasing, and reactivation.
The role combines behavioral analytics, segmentation, personalization, experimentation, and creative campaign development.
You will have significant autonomy to rethink customer journeys and build scalable CRM strategies from the ground up.
Working closely with Product, Data, Engineering, and Creative teams, you will improve the systems and experiences behind the channel.
Even incremental improvements can influence millions of user journeys and generate substantial commercial impact.
This opportunity is ideal for a hands-on B2C growth professional who thrives in fast-moving, highly ambitious, remote environments.:

• Own the end-to-end CRM lifecycle strategy and execution, covering onboarding, first purchase, repeat purchasing, retention, and reactivation.
• Analyze behavioral data to identify points of disengagement, conversion opportunities, purchasing barriers, and opportunities to increase customer lifetime value.
• Design and optimize onboarding, abandoned-payment, promotional, offer, and follow-up journeys that improve conversion from registered users to paying customers.
• Develop segmentation, personalization, messaging, and timing strategies designed to increase purchases, repeat engagement, retention, reactivation, and LTV.
• Build and run structured experiments, measure incremental impact, identify winning approaches, and continuously turn learnings into new growth opportunities.
• Work hands-on with CRM campaigns by creating segments, journeys, campaign logic, testing frameworks, and performance analyses.
• Partner with Product, Data, Engineering, and Creative teams to improve CRM tooling, tracking, messaging, offers, reporting, and channel capabilities.
• Help establish and evolve a scalable CRM playbook that can support rapid growth and a large, globally distributed user base.
• Use AI tools where appropriate to enhance analysis, personalization, experimentation, and content development.

Requirements:

• Demonstrated experience scaling CRM programs and personally driving measurable improvements in revenue, conversion, repeat purchases, retention, reactivation, or customer lifetime value.
• Strong B2C consumer growth background, ideally within a high-volume subscription business where CRM has a direct and measurable impact on revenue.
• Hands-on ability to build segments, customer journeys, experiments, campaign logic, and performance analyses rather than relying solely on strategic recommendations.
• Strong analytical and experimentation skills, including the ability to translate user behavior into growth hypotheses and validate results through testing, control groups, attribution, and incrementality.
• Comfortable working in fast-scaling environments without a fully established playbook, with a strong sense of ownership, prioritization, and execution.
• Excellent English communication skills and the ability to collaborate effectively with technical, creative, commercial, and cross-functional stakeholders.
• Comfortable working with products powered by uncensored AI models and content.
• Experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce is a strong advantage.
• Experience with token, credit, virtual-currency, bonus, or repeat-deposit business models is desirable.
• Previous experience building or significantly redesigning CRM operations in a rapidly scaling organization is a plus.
• Demonstrated use of AI to improve marketing analysis, personalization, experimentation, or content development is an advantage.

Benefits:

• Fully remote work, allowing you to work from anywhere and choose the environment where you are most productive.
• Flexible B2B contract structure, with a preference for long-term commitment and meaningful impact.
• 4 weeks, or 20 working days, of paid time off per year.
• Annual in-person company gathering for collaboration, brainstorming, and team connection.
• $100 USD monthly allowance toward health insurance expenses.
• Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members.
• Co-working space budget of up to twice per month, with €35 / $40 USD per visit.
• Dedicated learning and development budget for courses, books, conferences, events, and certifications.
• Company laptop and equipment support, including up to $250 USD for a monitor and $150 USD for keyboard, mouse, microphone, and headphones.
• Premium access to AI tools including ChatGPT, Cursor, Hugging Face, Claude Code, and other tools needed for the role.
• Opportunity to work within a fully remote, international team focused on rapid growth, ownership, and ambitious AI products.
• Compensation is determined according to role level, scope, location, market data, experience, and assessed responsibilities; no specific salary range is published in the source posting.