Senior Product Designer (Native Components) in London, England at Yes.com Limited

About Yes

Yes is an AI-native betting and gaming operator launching in Denmark in 2026 and across Europe from there. We are building for a wide, social-first audience that arrives from TikTok and short-form video rather than from TV and legacy media. We are a small team and are deliberately staying lean. We empower every person on the team to take end-to-end responsibility of their work, at least to the point of producing a prototype, spec, or working artefact. No producers. No project managers. No intermediaries.

About the role

We are building our own product components — cashier, gamification, feeds — that ship natively to iOS, Android and web, and powered by the EveryMatrix core.

You are the first product design hire who owns how they look, feel and behave across all three channels — designing against one shared, versioned contract so the experience stays identical whether a player is on iPhone, Android or web. You will report directly to the Co-CEO (Product), working closely with the CTO (Tech), and Creative Director (Commercial).

This is a hands-on IC role. You design, you ship, and you work shoulder-to-shoulder with engineering every day. No hand-off-and-walk-away.

What you'll do

• Own the end-to-end UX of our components — flows, interaction, visual design, edge/empty/error states — from first sketch to shipped pixels.
• Design once, render three times. Define each component as a single design spec that iOS, Android and web all implement, accounting for native platform conventions without letting the three drift apart.
• Build and steward our design system and design tokens — colour, type, spacing and component patterns shipped as one versioned, governed token set that Swift, Kotlin and JS all consume.
• Shape the composable architecture itself. Sit in the architecture conversation with engineering so that the theme/design-token set is treated as a first-class part of the inbound contract — a versioned input the component receives — enabling consistent, centrally-governed theming across all three channels and across markets without per-platform divergence or an app release for every change.
• Design within hard boundaries. Regulated and money state lives in EveryMatrix; editorial content lives in our CMS. You design the composition of the two — e.g. a cashier that shows a promo and a live balance and requests a deposit.
• Define behaviour parity — success, empty, expiry, error — once, so three platforms don't invent three different screens.
• Move at startup speed. Work in fast, tight loops with creative, engineers and product. Lo-fi to validate, hi-fi to ship, prototype when it settles an argument faster than a doc.

• 5+ years designing shipped digital products, with deep hands-on craft in interaction and visual design.
• Proven experience designing native mobile (iOS and Android) alongside web — and a real grasp of where the platforms differ.
• You think in systems and components, not just screens. You have built or owned a design system and worked with design tokens (Style Dictionary, Tokens Studio, or the W3C token format a plus).
• Highly collaborative and fast. Comfortable designing in the open, iterating live with creatives, engineers, and making confident calls without endless rounds.
• Fluent in Figma; able to spec a component so an engineer can build it without guessing.
• Strong communicator who can hold a clear design rationale and defend the user against scope creep.

• iGaming, fintech, or other regulated/real-money product experience.
• Worked against a third-party backend or platform (EveryMatrix or similar) and a headless CMS.
• Familiarity with accessibility standards and localisation (we launch in Danish, then Finnish and Romanian).
• Interest and experience with agentic AI products and workflows.

Get fluent in the brand design system and language, app architecture and constraints, partner with engineering to stand up the design-token and component foundations — including how tokens flow through the inbound contract — and ship the design for our first owned component, the cashier, across all three channels.

We would prefer you based in London. We will consider a fully remote arrangement for an exceptional candidate.