Marketing Coordinator in Plantation, Florida at American Heritage Schools- Broward Campus

POSITION OVERVIEW

This role is for a creative and results-driven individual who will lead our Email Marketing & Graphic Design initiatives. In this role, you will lead the creation of visually compelling email campaigns, website graphics, and digital assets that directly engage our audience and strengthen our brand.

You will manage end-to-end email marketing campaigns while also bringing your design expertise to enhance the look and feel of our digital presence. This is an exciting opportunity for someone who thrives at the intersection of strategy, creativity, and technology. Previous experience in email marketing is required.

PRIMARY DUTIES & RESPONSIBILITIES

Email Marketing and Campaign Optimization:

• Execute & Design: Lead end-to-end email marketing campaigns, including newsletters, promotional offers, and automated flows.

• Audience Management: Segment and update email lists for precise targeting and maintain healthy database hygiene.

• Performance Tracking: Continuously improve key metrics such as open rates, click-through rates, and conversions through A/B testing and strategic adjustments.

• Reporting: Generate comprehensive performance reports to drive data-backed campaign improvements.

Graphic Design:

• Asset Creation: Design content for various digital platforms, including email campaigns, websites, landing pages, social media and online banners.

• Web Experience: Contribute to the design updates across our website

• Brand Integrity: Ensure all digital assets adhere to established brand guidelines and maintain a consistent visual identity.

SECONDARY DUTIES & RESPONSIBILITIES

• Content creation: Contribute drafting engaging blogs/articles that align with our email and SEO strategies.

• Social Media Support: Assist in the development and scheduling of social media content.

• Team Agility: Act as a flexible creative partner, pivoting to support high-priority marketing initiatives and experimental projects as they arise.

QUALIFICATIONS/EDUCATION/EXPERIENCE

• Bachelors degree required

• Previous experience in email marketing is required.

• 4+ years in the marketing field

• Email Proficiency: Expert knowledge of email marketing platforms (e.g., Mailchimp, Klaviyo, ActiveCampaign) or Constant Contact

• Technical Proficiency: Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign)

• Coding: Knowledge of HTML/CSS for email and web design is a plus.

• Experience with Google Workspace (Google Drive, Docs, Pages, Slides, etc.)

• Portfolio Required: Must showcase a range of web design, email campaigns, and creative projects.

SKILLS & ABILITIES

• Communication: Excellent communication, time management, organizational skills, great attention to detail and problem-solving skills.

• Must be a self-starter with a positive attitude

• Maintains an open mind and to new ideas and suggestions

WORK ENVIRONMENT

• On-Site, Office

PHYSICAL REQUIREMENTS

• Extended periods of time sitting and using a computer

BENEFITS

• 100% free tuition for all employees’ eligible children *

• 50% discount for Summer Education for employees’ eligible children

• Free Summer Day Camp for employees’ eligible children while working over the summer.

• Free early care & after-care for employees’ eligible children while working

• Yearly bonuses

• 401K with partial employer match after a year of employment

• Health, Dental, and Vision insurance

• Supplemental Insurance plans available

• Pet Insurance options

• Short-term & Long-term Disability options

• Life Insurance at no cost to the employee

• Affordable Company housing when available

* This benefit is based on space availability and child acceptance to the school..

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