Marketing Manager in Irvine, California at Eterna Management, LLC

ETERNA MANAGEMENT, LLC
Job Description
Job Title:
Marketing Manager
Department:
Marketing / Business Development
Reports To:
CEO
FLSA Status:
Exempt (Salaried)
Employment Type:
Full-Time
Location:
Santa Ana, CA (2901 Daimler Street), On-site

Position Summary
The Marketing Manager is responsible for building and executing Eterna's marketing strategy to grow its contract manufacturing and 3PL client base. This role owns the company brand, website, digital presence, lead generation, and sales collateral, and works closely with leadership, Business Development, Compliance, and Human Resources. The ideal candidate is a hands-on marketer who can plan strategically, produce high-quality content, measure results, and keep all messaging compliant in a regulated industry.
Essential Duties and Responsibilities
Develop and execute an annual marketing plan and budget aligned with company growth goals for Eterna's contract manufacturing and third-party logistics (3PL) services.
Own Eterna's brand identity, messaging, and positioning across all channels, maintaining industry-neutral positioning for 3PL services to attract clients across multiple product categories.
Manage the company website, including content updates, service pages, job postings, SEO, and analytics, in coordination with internal stakeholders.
Plan and manage B2B lead-generation campaigns (email, LinkedIn, paid digital, trade publications) and track pipeline contribution with the sales/business development team.
Create sales enablement materials, including capability decks, service sheets, case studies, proposals, and facility overview materials.
Coordinate trade show and industry event participation, including booth logistics, collateral, and post-event lead follow-up.
Manage company social media accounts and a content calendar, ensuring consistent, professional, and compliant messaging.
Partner with Compliance and Quality to review all marketing claims, product imagery, and client-facing materials before publication.
Ensure marketing activities comply with federal and California advertising rules for hemp-derived products, including prohibitions on unsubstantiated health or medical claims and restrictions on marketing that appeals to persons under 21.
Support employer branding and recruiting efforts in partnership with Human Resources (careers page, job postings, culture content).
Manage relationships with outside agencies, designers, printers, and freelancers; oversee deliverables, timelines, and invoices.
Track and report marketing KPIs (website traffic, lead volume, conversion, cost per lead, campaign ROI) to leadership monthly.
Conduct competitive and market research to identify new service opportunities and target client segments.
Perform other related duties as assigned.
Qualifications
Education & Experience
Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
5+ years of marketing experience, including at least 2 years in a lead or management role.
Demonstrated B2B marketing experience; manufacturing, logistics/3PL, CPG, or regulated-industry experience strongly preferred.
Skills & Abilities
Strong writing, editing, and visual-presentation skills with excellent attention to detail.
Working knowledge of website CMS platforms (e.g., WordPress), SEO, Google Analytics, and email marketing tools.
Experience with CRM platforms (e.g., HubSpot, Salesforce) and marketing automation.
Proficiency with Microsoft Office/Google Workspace; Adobe Creative Suite or Canva a plus.
Ability to manage multiple projects, budgets, and vendors on deadline.
Sound judgment in handling regulated-product marketing and confidential client information.
Physical Demands and Work Environment
This position works primarily in an office setting with regular visits to production and warehouse areas, where personal protective equipment (PPE) is required and Cal/OSHA safety rules apply. The role requires prolonged sitting and computer use, the occasional lifting of up to 25 pounds (e.g., trade show materials), and occasional travel for trade shows and client events. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Employment Policies
At-Will Employment: Employment with Eterna Management, LLC is at-will, meaning either the employee or the Company may end the employment relationship at any time, with or without cause or notice. Nothing in this job description creates a contract of employment.
Equal Employment Opportunity: Eterna Management, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, ancestry, age, disability, medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by federal, state, or local law. Qualified applicants with arrest or conviction records will be considered in accordance with the California Fair Chance Act.
Paid Sick Leave: Eligible employees accrue paid sick leave in accordance with California law, as amended by SB 616 (minimum of 40 hours / 5 days per year).
This job description is not an exhaustive list of duties. Duties, responsibilities, and activities may change at any time, with or without notice.