Senior SEM Account Manager in Glendale, California at Softline Solutions

About Softline Solutions

Softline Solutions is a full-service digital marketing agency based in Southern California that helps businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords.

About the role

We are seeking a Senior SEM Account Manager to join our fast-paced digital marketing agency and lead strategy, execution, and performance growth for a portfolio of larger lead generation-focused clients. This role is ideal for an experienced paid media professional who combines strong analytical thinking, client-facing leadership, and operational organization within a collaborative agency environment.

The ideal candidate has deep hands-on experience building and optimizing paid media campaigns while also leading performance analysis, strategic planning, and cross-functional execution across Creative, CRO, Analytics, and Development teams.

This is a high-impact role with significant ownership, visibility, and growth potential.

What you'll do

• Build, launch, manage, and optimize paid media campaigns across:
• • Google Ads (Search, Performance Max, Display, YouTube)
  • Microsoft Ads
  • Meta (Facebook / Instagram)
  • Additional platforms including LinkedIn, TikTok, Criteo, AdRoll, and other emerging channels
• Manage a focused portfolio of larger lead generation accounts with complex funnels and aggressive growth goals
• Lead client-facing performance reviews, strategic planning sessions, and growth discussions
• Analyze campaign, funnel, and conversion data to identify optimization opportunities and performance trends
• Develop forecasting models, budget allocation recommendations, and KPI reporting frameworks
• Collaborate cross-functionally with CRO, Creative, SEO, Analytics, and Development teams to improve conversion performance and user journey outcomes
• Translate business objectives into actionable media, landing page, and testing strategies
• Manage workflows, timelines, and campaign execution using project management platforms such as Jira and Confluence
• Coordinate deliverables across internal teams while maintaining accountability and execution quality
• Implement and troubleshoot tracking solutions using GA4, GTM, platform pixels, and conversion APIs
• Maintain strong organizational discipline while balancing multiple priorities and deadlines

Qualifications

• 5+ years of SEM / Paid Media experience within a digital marketing agency environment
• Proven experience managing larger lead generation-focused accounts
• Strong hands-on expertise in Google Ads, Microsoft Ads, and Meta platforms
• Demonstrated ability to build, implement, manage, and optimize paid marketing campaigns from strategy through execution
• Advanced analytical skills with experience interpreting performance data and translating insights into strategic recommendations
• Strong proficiency in GA4, Google Tag Manager, Excel, and Google Sheets
• Experience with data visualization and reporting tools such as Power BI, Looker Studio, or BigQuery preferred
• Experience working cross-functionally with CRO and Creative teams in a testing and optimization-focused environment
• Familiarity with A/B testing strategy, landing page optimization, and conversion funnel analysis
• Experience using Jira, Confluence, and structured project management workflows within collaborative agency teams
• Strong client communication and presentation skills
• Highly organized with the ability to manage competing priorities in a fast-paced environment

• High-growth agency environment with strong career advancement opportunities
• Strategic ownership over meaningful client accounts
• Collaborative culture with integrated Paid Media, CRO, Creative, and Analytics teams
• Opportunity to influence performance strategy and client growth at scale