Campaign QA Analyst in Bengaluru, Karnātaka at Kobie Marketing

The Marketing Operations team is Kobie’s campaign execution engine — delivering outbound loyalty communications for some of the world’s most recognized brands. As a Marketing Ops QA Analyst, you’ll serve as the final quality gate before any campaign reaches a client’s loyalty members. You’ll work closely with Developers and Campaign Managers to validate every outbound communication — ensuring it’s accurate, compliant, on-brand, and aligned to the campaign’s intended audience and strategy.

As a Campaign QA Analyst, you own defect identification, tracking, and sign-off — and no campaign ships without your clearance.

• Review and validate all outbound campaigns prior to deployment — including email content, subject lines, personalization, and dynamic elements
• Verify audience targeting logic, segmentation, and suppression lists against campaign specifications
• Confirm data integrity: validate that merge tags, personalization fields, and offer content are rendering correctly for the right audiences
• Check all links, UTM parameters, and redirect destinations for accuracy
• Validate platform configuration — send settings, throttling, scheduling, from name/address — against approved specs
• Assess campaigns against brand standards, legal and compliance requirements, and messaging strategy
• Log and track defects in the team’s QA system; communicate findings clearly to Development for resolution
• Own QA sign-off gates in the deployment workflow — campaigns do not deploy without QA clearance
• Review quality-related post-launch issues and feed findings back into QA frameworks and checklists
• Maintain and improve QA documentation, checklists, and testing standards over time
• At the end of the first year, success means: defect rates on deployed campaigns stay below 2%, QA reviews are completed within SLA windows, and every defect log is clear enough for Development to resolve without back-and-forth

Required Knowledge, Skills, and Experience:

• Bachelor’s degree or equivalent experience
• 1–3 years of experience in QA, marketing operations, or digital campaign review
• Familiarity with email marketing platforms and campaign QA workflows
• Strong analytical eye — able to catch discrepancies in data, copy, and configuration that others miss
• Understanding of audience segmentation, targeting logic, and suppression requirements
• Methodical, process-oriented approach; comfortable working from checklists and documented standards
• Clear communicator — able to describe defects precisely and escalate risks without ambiguity

Additional Skills That Will Help You Stand Out:

• Working knowledge of HTML/CSS email rendering
• Familiarity with Salesforce Marketing Cloud or equivalent enterprise ESP
• Experience using defect tracking tools (Jira, or similar)
• Knowledge of AMPScript or dynamic content logic in campaign platforms

HOW YOUR SUCCESS WILL BE MEASURED

• Understanding of the client’s operations
• Documentation of processes and procedures
• Oversight of marketing operations end-to-end