Senior Integrated Marketing Manager in Canada Creek, Nova Scotia at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Integrated Marketing Manager based in Canada.

This role offers the opportunity to shape high-impact marketing strategies within a fast-growing technology environment.
You will lead integrated campaigns that connect brand storytelling, product launches, and revenue growth initiatives.
Working across multiple marketing functions, you will bring together teams to deliver consistent and compelling market experiences.
The position combines strategic thinking, operational excellence, and data-driven decision-making to influence customer engagement.
You will help transform complex technology solutions into clear narratives that resonate with target audiences.
As a key marketing leader, you will drive innovation through emerging tools, including AI-powered strategies, while building scalable campaign processes.

As a Senior Integrated Marketing Manager, you will own the strategy and execution of major market-facing initiatives, ensuring alignment across teams and delivering measurable business impact. You will act as a central connector between marketing functions, product teams, and external partners to create cohesive campaigns that accelerate growth.

• Lead end-to-end integrated marketing strategies for major product launches and business initiatives, creating predictable campaign processes aligned with revenue objectives.
• Coordinate cross-functional collaboration across product marketing, digital marketing, creative, channel, communications, and regional teams.
• Develop compelling market narratives and messaging frameworks that translate complex solutions into customer-focused stories.
• Design and execute campaigns targeting different stages of the buyer journey, from awareness and consideration through conversion.
• Leverage AI-powered tools and innovative marketing approaches to improve content creation, market visibility, and competitive positioning.
• Define campaign success metrics and analyze performance using KPIs, attribution insights, sentiment analysis, and market trends.
• Manage relationships with external creative agencies, vendors, and strategic partners to support scalable marketing execution.
• Identify opportunities for process improvements and develop solutions that increase marketing efficiency and impact.
• Manage multiple projects, priorities, and timelines while maintaining high-quality execution in a dynamic environment.

Requirements:

The ideal candidate is an experienced integrated marketing professional with strong strategic, analytical, and project management capabilities. You should have a proven ability to lead complex initiatives, influence cross-functional teams, and transform marketing strategies into measurable outcomes.

• 8–10 years of experience in integrated marketing, preferably within a B2B SaaS, technology, or software environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field; relevant certifications are an asset.
• Proven experience developing and executing integrated marketing campaigns from strategy through delivery.
• Strong understanding of B2B buyer journeys, demand generation, product launches, and revenue-focused marketing.
• Excellent cross-functional leadership skills with the ability to influence stakeholders without direct authority.
• Strong project management skills with experience managing multiple priorities and complex timelines.
• Analytical mindset with the ability to define KPIs, measure campaign effectiveness, and identify improvement opportunities.
• Experience using workflow and collaboration tools such as Jira, Google Workspace, or similar platforms.
• Familiarity with AI-powered marketing tools and technologies, including platforms such as ChatGPT, Gemini, or marketing intelligence solutions.
• Strong communication, storytelling, and stakeholder management skills.
• Experience in connected technology, IoT, transportation, software, or related industries is highly valued.

Benefits:

• Flexible working arrangements with support for hybrid and remote collaboration.
• Home office reimbursement program.
• Competitive medical and dental benefits.
• Retirement savings program.
• Baby bonus and parental leave top-up program.
• Online learning opportunities and professional development resources.
• Networking opportunities and access to a collaborative global environment.
• Employee-focused culture supporting innovation, inclusion, and work-life balance.
• Opportunities to contribute to technology solutions with meaningful business and community impact.