Associate Brand Manager - Tea Tree, Mitch in Santa Monica, California at John Paul Mitchell Systems

Company Overview

John Paul Mitchell Systems (“JPMS”) is recognized worldwide for developing and marketing innovative hair and skin care products since 1980. We’ve been serving the professional beauty industry with salon-quality hair care products, styling tools and professional hair color through our family of brands including Paul Mitchell®, MITCH®, Awapuhi Wild Ginger®, Tea Tree, Paul Mitchell® Pro Tools™, Neuro®, The Demi and Color XG®.

We were the first professional hair care company to take a stand against animal testing and continue our strong commitment to giving back, supporting a wide range of philanthropic causes both domestically and internationally. Sustainability has always been a priority, and we are committed to making our company operations climate neutral to preserve the beauty of the world around us.

About the Role

The Associate Brand Manager is responsible for supporting the development, execution and monitoring of brand strategies to enhance brand equity, customer engagement and industry leading positioning. Helps drive brand awareness and sales growth by working closely with internal cross functional teams to implement the Brand/Category Key Initiatives, Product Introductions, Promotional Campaigns and Digital Activations.

This role reports 3 days a week to the Santa Monica Office.

What You will Do

Brand Strategy & Execution: Assist in developing and implementing brand strategies aligned with business objectives

• Support annual brand planning, including positioning and key messaging
• Participate in the generation of sales-driving ideas and concepts to support key categories and best sellers
• Assist with key customer presentations, events, merchandising, gifting, product seeding, customer events.
• Assist in preparing reports and tracking brand performance against goals

Product innovation: Support concepting and new program developments

• Support with product claims development, as necessary. Including support in claims usage strategy, claims study design and execution (i.e. survey creation)
• Support with product testing and evaluations

Campaign & Content Development: Collaborate with creative, digital and social teams to develop compelling campaigns

• Manage timelines, briefs, and approvals to ensure high-quality, on-brand execution
• Oversee asset development (Photoshoots, packaging, branded marketing materials, supports educational content and in-store materials)
• Provide all cross functionals and international partners with the key branding elements and brand style guides
• Ensure campaigns are delivered on time and within budget

Cross-Functional Collaboration: Manage Go-to-market brand activations across all cross functional teams

• Partner with Trade marketing and sales teams on commercial programs and merchandising
• Helps track and monitor budget and forecasting
• Create Post Launch and campaign performance analysis

Marketing lifecycle: Develop and manage re-focus campaigns to support key brand segments

• Complete consumer and competitive research projects; Participate in ongoing research business/marketing/ industry trends, analyze trend information and be able to effectively anticipate the next big idea
• Supports ongoing packaging updates
• Presentation of marketing initiatives to key groups, as needed
• Participate in special events for the organization, as needed

Required Qualifications:

Skills:

• Project & time management: Ability to handle multiple priorities and deadlines
• Attention to detail
• Strong organizational skills
• Strong communication skills
• Actively troubleshoot and solve problems with cross-functional teams
• Proficient in Microsoft Office Suite, including Excel, PowerPoint, and Word
• Basic skills in AI technologies such as Co-Pilot and Canva
• Experience with beauty product development and/or go-to-market

Education:

• High school diploma or GED required

Experience:

• 4+ years of brand marketing experience required
• 1+ year of experience as an Associate Brand Manager required

Preferred Qualifications:

Education:

Bachelor's degree in marketing or directly related field preferred

Experience:

• Beauty industry experience strongly preferred
• Experience in Project Management technologies such as Workfront
• Experience with Salon brand or Specialty Brand (Scalp Care / Clean Beauty /Male centric)