JobTarget Logo

Product Marketing Manager in Redwood City, California at Luma

NewEmployment Type: Full-Time
Luma
Redwood City, California, United States
Posted on
New job! Apply early to increase your chances of getting hired.

Explore Related Opportunities

Job Description

About Luma AI

Luma's mission is to build multimodal AI to expand human imagination and capabilities. We believe that multimodality is critical for intelligence. To go beyond language models and build more aware, capable and useful systems, the next step function change will come from vision. So we are working on training and scaling up multimodal foundation models for systems that can see and understand, show and explain, and eventually interact with our world to effect change.

Where You Come In

This is a rare, foundational opportunity to join Luma as a Product Marketing Manager, Industry, acting as the go-to-market pioneer of the next creative frontier. You will leverage your deep industry expertise to write the GTM playbook in real-time, serving as the catalyst that transforms Luma's frontier multimodal AI models into indispensable tools for the world's leading creators, brands, and studios. If you are a relentless executor and strategic storyteller excited by the challenge of inventing the future of creative AI, this is your place.

What You'll Do

  • Define and execute the foundational GTM playbook to launch and scale Luma's enterprise and studio partnerships globally.
  • Craft the compelling narratives and positioning that launch global movements, turning "fuzzy" research concepts into magical, market-defining stories.
  • Establish Luma's first strategic brand, agency, and studio partnerships to drive adoption and pioneer new creative use cases.
  • Collaborate closely with Product, Design, and Research teams to translate user insights and industry feedback into product requirements.
  • Own end-to-end product launches, measuring success by tangible market penetration and the qualitative impact of our creative tools.
  • Build scalable marketing systems and collateral from scratch, navigating ambiguity with high agency and tenacious speed.


Who You Are

  • 5+ years of professional product marketing or GTM experience, ideally within high-growth startups, creative software, or top-tier agency environments.
  • A proven "builder" with a history of creating GTM strategies from scratch (0-to-1) and driving tangible, high-impact results in resource-constrained settings.
  • Impeccable taste and an obsession with craft, detail, and the qualitative feel of creative tools.
  • Exceptional communication skills with a demonstrated ability to craft highly opinionated, compelling narratives that define new market categories.
  • High agency and the ability to operate with extreme autonomy in a fast-paced, ambiguous environment.
  • A genuine passion for the creative potential of AI and Luma's mission to expand human imagination.


What Sets You Apart (Bonus Points)


  • Experience working at high-growth generative AI startups (e.g., Runway, Pika, Midjourney) or foundational creative software companies (e.g., Adobe, Figma, Canva)
  • Deep established networks within specific creative industry verticals (e.g., VFX, Hollywood, Advertising, Gaming, Architecture)
  • A public portfolio, personal projects, or non-traditional background (e.g., creative director, artist, or designer who transitioned to product marketing) demonstrating a deep passion for visual craft.

Job Location

Redwood City, California, United States

Frequently asked questions about this position

Similar Jobs In Redwood City, California

Hot Job

Account Manager - Santa Rosa

Impact Floors of Texas
Union City, California
Hot Job

Manager, Business Development (Northern California)

John Paul Mitchell Systems
San Francisco, California

Field Marketing Manager

Windfall
San Francisco, California

Account Executive - San Francisco, CA

PadSplit
San Francisco, California
Continue to apply
Enter your email to continue. You’ll be redirected to the employer’s application.
By clicking Continue, you understand and agree to JobTarget's Terms of Use and Privacy Policy.