Performance Marketing Manager in Mohali, Punjab at GLEN GROUP

Glen Group is a dynamic and fast-growing organization dedicated to providing high-quality services across multiple industries, including traffic control, security, construction, and management. With a strong foundation built on integrity, innovation, and service excellence, we are committed to delivering value to our clients and fostering growth within our teams.

At Glen Group, we believe that diversity drives innovation and inclusion builds stronger teams. We are committed to creating a workplace where everyone feels respected, valued, and empowered to thrive—regardless of race, gender, ethnicity, religion, sexual orientation, or background. We actively promote equity, fairness, and opportunity in every aspect of our hiring, operations, and company culture.

Role Summary

We are looking for a data-driven and results-oriented Performance Marketing Manager to own paid acquisition, lead generation, and growth initiatives across the organization.

The immediate priority for this role will be to build and scale high-volume, cost-effective recruitment lead generation, particularly for blue-collar and frontline workforce hiring. The role will also be responsible for generating qualified B2B/client leads and supporting customer acquisition across our businesses.

The ideal candidate is someone who goes beyond simply running ads - they understand audience behavior, channel selection, lead quality, conversion funnels, and acquisition economics, and can continuously test, optimize, and scale what works.

Key Responsibilities

• Develop and execute performance marketing strategies focused on recruitment, qualified lead generation, and customer/client acquisition.
• Manage and optimize campaigns across Google Ads, Meta, YouTube, job portals, recruitment platforms, programmatic channels, and other relevant digital platforms.
• Identify and leverage appropriate job boards and recruitment platforms such as Indeed, Rippling, ZipRecruiter, Glassdoor, and other relevant platforms, based on target roles, locations, and hiring requirements.
• Build scalable acquisition campaigns to reach blue-collar, frontline, field, operational, and other workforce segments who may not use professional platforms such as LinkedIn.
• Develop and optimize campaigns to generate qualified B2B/client leads, working closely with Sales to improve lead-to-opportunity and lead-to-customer conversion.
• Manage campaign budgets and continuously optimize for cost per qualified lead, application, interview, hire, or customer.
• Own the acquisition funnel from advertisement => landing page/form => lead/application => qualified lead => interview/hire/customer.
• Conduct A/B testing across audiences, channels, creatives, messaging, landing pages, forms, and campaigns.
• Work closely with Recruitment, Sales, Operations, and Marketing to improve lead quality, conversion rates, and overall acquisition efficiency.
• Implement and maintain proper conversion tracking, UTM structures, pixels/tags, analytics, attribution, and reporting.
• Monitor performance and provide actionable insights on CPL, CPQL, CPA, cost per hire, CAC, ROAS, conversion rates, and ROI.
• Continuously research and test new acquisition channels and strategies and scale successful ones.
• Provide regular performance reports covering spend, results, learnings, experiments, and recommendations.

Required Qualifications

• Bachelor's degree in Marketing, Business, Advertising, Analytics, or a related field.
• 4–8+ years of hands-on performance marketing / digital acquisition experience.
• Strong hands-on experience with Google Ads, Meta Ads, and other paid acquisition channels.
• Proven experience generating and scaling leads through paid and digital channels.
• Experience with job portals, recruitment marketing, staffing, workforce acquisition, or high-volume hiring is highly preferred.
• Experience generating B2B/client leads and supporting sales pipelines is preferred.
• Strong understanding of conversion funnels, landing page optimization, A/B testing, attribution, and campaign analytics.
• Experience with Google Analytics, Google Tag Manager, CRM/ATS platforms, and reporting tools.
• Strong analytical skills with the ability to make decisions based on data and business outcomes.

Key KPIs

• Qualified recruitment leads generated
• Applications, interviews, and hires generated
• Qualified B2B/client leads generated
• Lead-to-opportunity and lead-to-customer conversion
• Cost Per Lead (CPL)
• Cost Per Qualified Lead (CPQL)
• Cost Per Application / Interview / Hire
• Customer Acquisition Cost (CAC)
• ROAS / ROMI
• Campaign and channel ROI
• Conversion rate improvement
• Successful testing and scaling of new acquisition channels

What We Are Looking For

Someone who can own the numbers, not just the campaigns - a marketer who can determine where our target audiences are, identify the right acquisition channels, test different approaches, improve lead quality, reduce acquisition costs, and build a repeatable and scalable acquisition engine for both workforce recruitment and client/customer growth.