Marketing Strategy in Houston, Texas at NEW ERA LIFE INSURANCE COMPANY

Position Summary
The Social Media Specialist is responsible for developing and executing strategies that strengthen New Era’s brand presence and engagement across digital platforms. This role combines content creation, analytics, and community management to drive brand awareness, connect with target audiences, and support broader marketing initiatives.

Duties and Responsibilities
Strategy & Planning
• Develop and execute social media strategies aligned with New Era’s goals and target audiences.
• Ensure brand consistency across all channels, including tone, messaging, and visual elements.
• Stay current on social media trends, best practices, and platform updates to inform strategy.

Content Creation & Engagement
• Create engaging, relevant, and visually compelling content (posts, videos, graphics, multimedia assets).
• Manage and maintain New Era’s presence across all relevant social media platforms.
• Monitor channels for conversations, trends, and feedback, responding promptly and appropriately.
• Build and maintain relationships with influencers, partners, and stakeholders to amplify reach.
Collaboration & Campaign Execution
• Partner with internal teams to align social media initiatives with company-wide marketing campaigns.
• Support the creative development and execution of targeted social media campaigns.

• Ensure seamless integration of social media into cross-channel marketing efforts.

Analytics & Continuous Improvement
• Track, analyze, and report on key performance metrics such as engagement, reach, and conversions.
• Use insights from analytics to optimize strategies and content for greater impact.
• Apply SEO principles and emerging digital strategies to improve performance.

Qualifications and Skills
Required:
• Proven experience as a Social Media Specialist or similar role, preferably in a corporate setting.
• Strong understanding of major platforms, trends, algorithms, and best practices.
• Excellent written and verbal communication skills, with strong attention to detail and creativity.
• Ability to work independently and collaboratively in a fast-paced environment while managing multiple priorities.
• Experience with social media advertising, including campaign setup, optimization, and performance tracking.
• Strong analytical skills with the ability to interpret data and apply insights to strategy.
• Must be legally authorized to work in the United States.
• Ability to successfully pass a background check.

Preferred:
• Proficiency with social media management tools, analytics platforms, and graphic design software.
• Knowledge of SEO principles and their application to social media.
• Experience of collaborating with cross-functional teams on integrated marketing campaigns.

Education
• Bachelor’s degree in Marketing, Communications, Business, or a related field required.
• 1+ years of demonstrated social media marketing experience preferred.

Work Environment Requirements
• Professional office environment with standard hours (Mon–Fri, 8am–5pm); occasional extended hours during peak times.
• Frequent use of computer, phone, and standard office equipment.
• Regular interaction with staff, leadership, and customers in a fast-paced, high-volume setting.
• Occasional standing, walking, and lifting of up to 15 pounds (e.g., supplies or equipment).