Marketing Operations Manager - Contract in Charlotte, North Carolina at Discovery Education,Inc.

Discovery Education is looking for a highly skilled Marketing Operations Manager to support strategic marketing operations across HubSpot and the broader marketing technology ecosystem. The role will lead campaign production and delivery, focusing on building & supporting standard and new programs such as email, nurture, lead capture, events, and webinars. This role will also support the marketing technology stack, including software implementations, maintaining integrations and ensuring data capture and connectivity. The role will be highly involved in key marketing processes such as the lead lifecycle and will be responsible for optimization and updates. The Marketing Operations Manager is organized, detail oriented, tech savvy, data driven, able to manage multiple deadlines, service oriented, and a strong communicator. This role will work with the marketing team and cross functionally to deliver marketing automation best practices and processes and best-in-class campaign operations and execution.

What You'll Be Doing

• Collaborate with marketing teams to build and launch effective marketing campaigns and programs, including webinars, events, email, nurture and integrated campaigns

• Own and manage marketing campaign execution and delivery process, including SLAs/deadlines, building assets, targeting and segmentation, A/B testing, QA process, tracking, and on time deployment

• Implement best practices for campaign setup to optimize performance and build efficiencies for scale, including segmentation, personalization and data management

• Monitor and analyze the effectiveness of marketing campaigns and identify areas of optimization, provide insights and recommendations and regular readouts/updates to the greater team

• Analyze attribution data to understand the impact of various marketing channels and campaigns and collaborate with teams to refine attribution models for accurate reporting

• Continuously test and learn with regular A/B tests of email and landing pages

• General marketing ops support and optimization with lead lifecycle, lead routing, and scoring
  
  
• Support Marketing Ops team in system management, including data hygiene, data integrity, troubleshooting, error/issue resolutions

• Support the migration from Marketo to HubSpot by recreating campaigns, forms, landing pages, lists, automations, and reporting assets while assisting with testing, QA, data validation, and platform adoption efforts

About Your Experience

• 4+ years' work experience in a sales, marketing or related role
• Bachelor's degree in Marketing, Business or related field
• Marketo Certified Expert preferred – or equivalent HubSpot/other MAP tool certification or 2+ years' experience working with Marketo, HubSpot or equivalent
• Experience managing campaign operations and delivery of marketing programs
• Experience in setting up tracking mechanisms for marketing campaigns
• Strong foundation in email marketing, building nurture journeys and triggered campaigns
• Experience in optimizing landing pages and emails
• Proficient in Salesforce
• High sense of urgency and ability to multi-task in a fast-paced environment
• Excellent communication and collaboration skills
• Strong proficiency using Microsoft Office Suite, including Excel and PowerPoint
• Legally authorized to work in the United States

This is a part-time contract position averaging 20 hours per week, with availability expected during core business hours to support campaign execution, cross-functional collaboration, and team priorities.

This role is designated as a remote role. #LI-remote

The hiring range for this position is between $42.24 - $46.92 per hour, however, hourly pay offered may vary depending on job-related knowledge, skills, experience, and location.