Sr. Director, Marketing Analytics (Media Analytics focus) in United States at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Director, Marketing Analytics (Media Analytics focus) based in the United States.

As a Sr. Director, Marketing Analytics, you will play a strategic leadership role in advancing marketing measurement, attribution, and data science capabilities across a high-growth digital business. This position combines executive-level influence with deep technical expertise, helping shape how marketing performance is measured, optimized, and communicated across the organization. Working closely with marketing, finance, and executive stakeholders, you will drive sophisticated analytics initiatives spanning media effectiveness, attribution modeling, incrementality testing, and AI-powered insights. You will mentor analytical talent, elevate methodological rigor, and help build scalable measurement frameworks that support data-driven decision-making. This role offers the opportunity to influence business strategy while remaining hands-on with advanced analytics, machine learning, and modern marketing measurement approaches.

• Provide senior leadership and technical expertise across the marketing measurement ecosystem, including media mix modeling (MMM), multi-touch attribution (MTA), incrementality testing, website analytics, campaign reporting, and customer journey analysis.
• Lead the strategy, implementation, validation, and continuous improvement of advanced attribution and measurement frameworks.
• Evaluate, validate, and reconcile insights from multiple measurement methodologies to provide stakeholders with clear and actionable recommendations.
• Drive the adoption of advanced statistical modeling, machine learning, artificial intelligence, and automation solutions to improve measurement accuracy, scalability, and efficiency.
• Establish best practices for privacy-conscious and future-ready marketing measurement approaches.
• Mentor and develop analytics professionals, strengthening expertise in data science, measurement methodologies, and advanced analytics techniques.
• Collaborate with marketing, finance, product, and executive leadership teams to translate complex analytical findings into strategic business insights.
• Guide methodological decisions, ensuring measurement frameworks remain transparent, defensible, and aligned with business objectives.
• Identify opportunities to improve reporting, forecasting, performance analysis, and decision-making through innovative analytical approaches.
• Champion data-driven culture and analytical excellence across cross-functional teams and leadership forums.

• 10+ years of experience in marketing analytics, measurement, attribution, data science, or related analytical disciplines, including significant leadership experience.
• Deep expertise in media mix modeling (MMM), multi-touch attribution (MTA), incrementality testing, website analytics, funnel analysis, and marketing performance measurement.
• Proven hands-on experience designing, implementing, or leading advanced attribution and measurement models.
• Strong foundation in statistical analysis, regression modeling, Bayesian methodologies, time-series forecasting, machine learning, and predictive analytics.
• Experience applying AI technologies, including machine learning models, LLM-powered workflows, measurement automation, or modeled conversion frameworks.
• Advanced proficiency in SQL and Python (or R) for analytics, modeling, and data manipulation.
• Experience with analytics and marketing technology platforms such as GA4, CM360, and business intelligence tools.
• Strong ability to communicate complex technical concepts to both technical and non-technical audiences, including executive leadership.
• Demonstrated success mentoring and developing analytics teams and fostering analytical excellence.
• Experience collaborating across marketing, finance, product, and executive stakeholder groups.
• eCommerce experience is required, with direct-to-consumer, subscription-based, and multi-channel business experience strongly preferred.
• Ability to balance strategic leadership responsibilities with hands-on analytical execution.

Preferred Qualifications:

• Experience leveraging generative AI and large language models to improve analytics workflows, automation, reporting, or insight generation.
• Knowledge of privacy-first measurement methodologies, including server-side tracking, modeled conversions, and clean-room environments.
• Familiarity with modern cloud-based data platforms and analytics ecosystems.
• Experience with business intelligence and visualization platforms such as Tableau, Looker, or Power BI.
• Strong understanding of contemporary digital marketing channels, attribution challenges, and evolving privacy regulations.

• Competitive base salary ranging from $200,000 to $220,000 USD, plus additional compensation opportunities.
• Quarterly performance-based bonus program.
• Fully remote work environment.
• Comprehensive medical, dental, and vision insurance coverage.
• Flexible Spending Account (FSA) program.
• 401(k) retirement plan with employer matching contributions.
• Flexible paid time off policy.
• Daily wellness-focused work culture, including dedicated wellness breaks.
• Complimentary meal benefits on select weekdays.
• Monthly wellness stipend.
• Monthly internet reimbursement.
• Monthly mobile phone stipend.
• Annual learning and professional development allowance.
• Complimentary meditation and mindfulness app membership.
• Product subscription benefits.
• Pet insurance discounts and related benefits.