Sr. Performance Marketing Manager (Paid Search) in United States at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Performance Marketing Manager (Paid Search) based in United States.

This is a high-impact performance marketing role responsible for owning and scaling a large-scale paid search engine that drives high-intent user acquisition in a fast-moving B2B SaaS environment. You will lead strategy and execution across Google Ads, Microsoft Ads, and emerging AI-driven search surfaces, managing a significant seven-figure annual budget. The role sits at the core of a product-led growth motion, where every campaign directly influences signup volume, activation, and revenue outcomes. You will work closely with cross-functional partners in lifecycle marketing, analytics, creative, and product to continuously optimize conversion efficiency. This is an opportunity to operate in a data-rich, high-velocity environment where experimentation and iteration are central to success. The ideal candidate thrives in ownership-heavy roles and is highly driven by CAC efficiency and measurable growth impact.

• Own end-to-end paid search strategy and execution across Google Ads, Microsoft Ads, and emerging AI-based search platforms.
• Manage and optimize a multi-million-dollar annual budget with responsibility for signup volume, CAC, and conversion performance.
• Build, structure, and continuously refine campaigns including keyword strategy, bidding approaches, match types, and negative keyword management.
• Partner with creative and lifecycle teams to develop ad copy, RSAs, extensions, and landing page experiments to improve conversion rates.
• Develop performance measurement frameworks linking spend to signups, activation, and paid conversion outcomes.
• Identify and test new paid search and AI-driven acquisition channels as the search ecosystem evolves.
• Manage external partners and platform relationships, including Google and Microsoft representatives and agencies.
• Forecast spend and performance outcomes and contribute to marketing business reviews and reporting cycles.

• 6+ years of paid search experience with deep hands-on expertise in Google Ads and Microsoft Ads.
• Proven experience managing $1M+ annual paid search budgets in a B2B SaaS or PLG environment.
• Strong background in high-volume, freemium, or product-led growth acquisition models.
• Advanced analytical skills with experience using GA4, Looker, Tableau, BigQuery, and Excel or similar tools.
• Ability to independently build funnels, analyze performance, and derive actionable insights without heavy dependency on analytics teams.
• Strong copywriting and creative testing skills with experience optimizing ad and landing page performance.
• Solid understanding of attribution models and their limitations (last-click, data-driven, MMM).
• Familiarity with evolving AI-powered search placements and trends in conversational and answer engines.
• Strong communication skills with the ability to clearly articulate performance insights and recommendations.
• Bachelor’s degree in Marketing, Business, Economics, Statistics, or related field preferred.
• Certifications in Google Ads and Microsoft Ads are a plus.

• Competitive base salary with performance-based bonus opportunities
• Fully remote work within eligible U.S. states
• Comprehensive health, dental, and vision insurance with low or no employee cost
• Company-funded 401(k) contributions
• Unlimited paid time off (PTO)
• Paid parental leave
• Annual equipment and BYOD stipend
• Fast-paced, high-growth environment with strong performance culture
• Opportunity to shape a core growth engine in a leading AI-driven SaaS business