Senior Performance Media Manager in at Big Ads Inc

So. What is this gig all about?

We are looking for a Senior Performance Media Manager who’s dedicated to driving performance and is ready to drive results for great brands. You will own paid media strategy and execution across a range of digital channels, working directly with clients and alongside our integrated team to drive real, measurable results.

This is not a set-it-and-forget-it role. We want someone who digs into the data, thinks strategically about what the numbers mean, and brings confident, clear recommendations to the table. You understand the importance of both presenting clear high level learnings to client executives, and making the most minor of in-platform adjustments to drive incremental results.

OK but first, we should introduce ourselves.

Nice to meet you. We are R West. An independently owned, integrated marketing agency specializing in content-driven campaigns that elevate brands and drive action across PR, social, digital, and beyond. We have been at it since 1997, and we are still in it because we love what we do.

At R West we approach every day with grit, guts, and grace.

Grit: We roll up our sleeves and treat every project, no matter how big or small, with the same diligence and uncompromising standards.

Guts: We challenge ourselves and our clients to go beyond comfort zones. Daring tactics backed by sound strategy can reap big rewards.

Grace: The way we treat our coworkers, clients, and colleagues. Good faith, a listening ear, and a shared goal to see everyone succeed.

So what would I REALLY be doing?

Run paid media like you own it.

• Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads, and additional social and programmatic platforms

• Manage budgets with precision, pace campaigns toward goals, and always be thinking about how to get more out of every dollar

• Stay ahead of platform updates, new ad formats, and emerging channels. Bring your findings to clients before they have to ask

Be the strategic voice in the room.

• Build holistic media strategies grounded in research, with clear rationale for channel selection, audience targeting, and budget allocation

• Present recommendations to client stakeholders with confidence and clarity, whether that is a weekly check-in or a big quarterly business review

• Connect media activity to business outcomes and tell that story in a way that resonates with executives, not just marketers

Turn data into decisions.

• Build reports and performance decks using native channel data and platforms like Power BI, Tableau, or Looker Studio

• Develop reporting frameworks that make it easy to spot what is working, what is not, and what to do next

• Communicate performance insights in plain language. No jargon, no vague summaries. Just clear takeaways and a path forward

Make sure the tracking is airtight.

• Partner with analytics and development teams, or execute directly, to ensure tracking is set up completely and correctly before campaigns go live

• Work hands-on with Google Tag Manager, CallRail, Shopify integrations, product feed platforms, and similar tools to keep data flowing accurately

• Audit tracking setups regularly. Find the gaps before they affect optimization

• Ensure conversion events, audiences, and value-based bidding signals are configured correctly across all platforms

Use AI like a pro, not a gimmick.

• Actively integrate AI tools into your day-to-day workflow, from campaign research and audience development to ad copy iteration and performance analysis

• Use AI to work smarter and faster, but always bring the strategic thinking that makes the output actually useful

• Stay current on how AI is changing the paid media landscape and bring informed, practical recommendations to clients and the team

• Help build a culture where smart AI adoption raises the bar for everyone, not just speeds up the easy stuff

What should I bring coming in?

The must-haves.

• 5+ years of hands-on paid digital media experience, agency side preferred

• Deep working knowledge of Google Ads and Meta Ads, plus familiarity with platforms like LinkedIn, TikTok, Pinterest, Microsoft Ads, or programmatic DSPs

• Experience building and presenting media strategies to clients or executive audiences

• Comfort with BI and reporting tools: Power BI, Tableau, Looker Studio, or equivalent

• Working knowledge of tracking infrastructure: GTM, product feeds, CRM integrations, call tracking, and e-commerce platforms

• Strong Excel or Google Sheets skills for budgeting, analysis, and reporting

• Google Ads and/or Meta certifications are a plus

• Hands-on experience using AI tools in a professional marketing context, with a track record of finding practical applications that improve output and efficiency

The nice-to-haves.

• Experience with programmatic DSPs such as DV360, The Trade Desk, or Amazon DSP

• Familiarity with attribution modeling and multi-touch measurement

• Background in A/B and creative testing

• Experience with e-commerce clients, including Google Shopping, Merchant Center, and Meta Catalog

• Working knowledge of CRM platforms and audience syncing tools like HubSpot, Salesforce, or Klaviyo

The intangibles that matter just as much.

• You bring proactive energy. You do not wait to be asked what the data means.

• You are sharp with the details and clear on the big picture at the same time

• You adapt fast. New platforms, new clients, new challenges. You figure it out.

• You are a team player who makes the people around you better

• You are genuinely curious about AI and how it can make your work and your clients' campaigns better. Not just experimenting for the sake of it, but finding what actually moves the needle

Sounds fun. I actually get paid for this?

Yes. R West offers a competitive salary based on experience, along with a strong benefits package including health insurance (medical, dental, and vision), 401K with matching, profit sharing, an education fund, volunteer time, and more.

OK, I'm in. What now?

R West is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.