Senior Customer Marketing Manager in United States at Jobgether
Explore Related Opportunities
Job Description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Customer Marketing Manager based in the United States.
This is a high-impact customer marketing leadership role focused on transforming an established enterprise customer base into a powerful engine for advocacy, expansion, and revenue growth. You will own the strategy and execution of customer storytelling, voice-of-customer programs, and community engagement initiatives that elevate customer credibility across the market. The role sits at the intersection of marketing, customer success, and product, requiring strong cross-functional alignment to activate insights and drive measurable business outcomes. You will build scalable programs that turn customer success into case studies, references, and thought leadership assets. At the same time, you will shape lifecycle-driven campaigns that support retention, cross-sell, and upsell objectives. This is a highly visible role where your work directly influences brand trust, pipeline growth, and expansion revenue performance.
- Build and lead a comprehensive customer advocacy strategy, including case studies, customer references, reviews, and proof point development across enterprise accounts.
- Own and scale voice-of-customer programs, ensuring structured collection, synthesis, and distribution of insights across Product, Marketing, Sales, and Customer Success teams.
- Develop and manage customer community initiatives, including engagement programs, advisory groups, newsletters, webinars, and customer communication channels.
- Partner with Demand Generation and Revenue Operations to design and execute install-base campaigns focused on cross-sell, upsell, and expansion pipeline growth.
- Create and maintain a centralized library of customer stories, testimonials, and messaging assets to support sales and marketing initiatives.
- Source and enable customer speakers, advocates, and references for events, campaigns, and strategic marketing activities.
- Translate customer insights into actionable content pipelines and strategic recommendations for internal stakeholders.
- Ensure customer marketing programs are tied to measurable business outcomes, including engagement, pipeline influence, and revenue impact.
- 7+ years of experience in B2B SaaS customer marketing, advocacy, lifecycle marketing, or related roles in enterprise software environments.
- Proven experience building or scaling customer advocacy, case study, or reference programs from the ground up.
- Strong understanding of revenue metrics, including pipeline generation, expansion, retention, and customer lifecycle performance.
- Experience designing and executing structured voice-of-customer programs with cross-functional impact.
- Excellent storytelling, writing, and communication skills with the ability to translate customer outcomes into compelling narratives.
- Strong project ownership skills with the ability to manage multiple programs independently and drive execution without close oversight.
- Experience working closely with Customer Success, Product Marketing, Sales, and Demand Gen teams in a matrix environment.
- Analytical mindset with the ability to connect customer engagement programs to measurable business results.
- Nice to have: experience with customer communities, G2/review platforms, and expansion-focused SaaS motions.
- Competitive compensation package including base salary and performance-based variable pay.
- Equity participation as part of a long-term incentive structure.
- Comprehensive health, dental, and vision insurance coverage.
- Flexible paid time off and periodic mental health recharge days.
- Annual professional development and personal support stipends.
- Retirement savings plan with employer contributions (U.S.-based).
- Work anniversary recognition bonuses that increase with tenure.
- Access to premium work equipment and tools to support productivity.
- Inclusive, collaborative culture with active employee resource groups.