Sr. Trade Marketing Specialist at SAMYANG AMERICA INC – Brea, California
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About This Position
About Samyang America
Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.
Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.
At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.
If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!
Position Summary: We are looking for a Trade Marketing Sr. Specialist to drive in-market execution and accelerate sales performance across key channels. This role will play a critical part in translating brand and business strategies into impactful trade marketing programs that enhance visibility, optimize promotions, and support sustainable growth.
The Trade Marketing Sr. Specialist will work cross-functionally with Sales and Marketing teams to develop pricing strategies, manage promotional calendars, support new product launches, and deliver actionable insights through performance analysis. The ideal candidate is analytical yet creative, highly collaborative, and thrives in a fast-paced, entrepreneurial CPG environment.
This is an exciting opportunity to help shape how a culture-leading Gen Z brand shows up at retail — turning bold ideas into measurable commercial results.
Key Responsibilities:
Develop trade marketing strategies aligned with annual business and sales objectives to increase product visibility and sales
Execute and evaluate trade promotions, pricing strategies, and promotional calendars by channel, while managing trade marketing budgets and ensuring efficient allocation
Collaborate closely with Sales teams to support key customer initiatives and account-specific programs and with Marketing teams to support new product launches through pricing strategy, promotional planning, and in-market execution
Monitor market trends, competitor activity, and customers need to develop trade marketing strategies and identify potential opportunities.
· Analyze sales performance, promotion effectiveness, and market data to drive actionable insights
Requirements:
Bachelor’s degree in Marketing, Business Administration, or a related field
3-5 years of relevant professional experience in the Consumer Packaged Goods(CPG) industry
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
Excellent communication, collaboration, and presentation skills
Comfortable working in a fast-paced, entrepreneurial environment with cross-functional teams
The base salary for this position is between $76,000.00 and $95,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.
Equal Employment Opportunity Employer:
Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.