Growth Specialist - Paid Media in Atlanta, Georgia at Legendary Sweat Payroll LLC

About the Role

We’re hiring a Growth Specialist – Paid Media to drive customer acquisition and campaign performance across digital channels including Meta, Google, TikTok, and YouTube.

This role is a balance of paid media execution and strategic growth thinking. You’ll manage daily campaign performance, identify optimization opportunities, test new creatives, and work closely with the creative and analytics teams to drive real business results. This is a great fit for someone who thrives on experimentation, understands performance metrics, and can translate data into decisions.

What You’ll Do

• Launch and manage paid media campaigns across Meta, Google, TikTok, and YouTube
• Track performance KPIs like CPA, ROAS, CTR, and CAC, and make daily optimizations
• Structure and execute A/B tests on creatives, copy, offers, and audiences
• Collaborate with creative and brand teams to develop high-performing ad assets
• Own campaign setup and QA: targeting, placements, budgets, UTM tracking
• Report on performance trends and identify growth opportunities
• Stay current with platform updates, targeting options, and media buying trends

• 2–4 years of hands-on experience in paid media or growth marketing
• Proven success managing acquisition campaigns on Meta, Google, and/or TikTok
• Familiarity with campaign tracking, attribution models, and performance reporting
• Analytical mindset and fluency in key metrics: CAC, ROAS, LTV, etc.
• Comfort using dashboards and spreadsheets to track, analyze, and optimize campaigns
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• Collaborative working style with strong communication skills