Pre-Sell Representative at Cedar Crest Dairy – Grand Rapids, Michigan

About Cedar Crest Dairy

Cedar Crest Dairy Inc is a family-owned business that has been serving the West Michigan community since 1978. Founded by brothers Rob and Rick Becker, Cedar Crest has grown from a small operation with one truck to a thriving company that supplies grocery stores, ice cream shops, and schools with high-quality dairy products.

About the role

The Pre-Sell Representative is responsible for executing in-store merchandising strategies that drive sales growth, strengthen brand presence, and ensure consistent product presentation across assigned retail locations. This role serves as a key liaison between the Company and store-level partners, supporting product visibility, inventory management, and promotional execution while providing market insights to inform sales and marketing initiatives. The Pre-Sell Representative works independently in the field while collaborating closely with internal teams to support overall business objectives.

What you'll do

• Execute merchandising plans and strategies to drive sales performance and enhance brand visibility.
• Set up, maintain, and refresh product displays in accordance with established planograms and merchandising standards.
• Ensure products are properly stocked, rotated, priced, and faced to maintain optimal shelf presentation.
• Build and maintain positive working relationships with store managers and store-level staff.
• Train and support store personnel on product knowledge, merchandising best practices, and sales techniques.
• Monitor inventory levels and communicate replenishment needs or concerns to management in a timely manner.
• Conduct routine store visits to assess compliance with merchandising standards and identify opportunities for improvement.
• Collaborate with sales, marketing, and operations teams to support promotional initiatives and marketing campaigns.
• Provide feedback to management regarding market trends, competitive activity, and customer preferences.

Qualifications

• High School Diploma (or equivalent)
• Prior experience in retail sales, merchandising, or a related field preferred.
• Minimum of 2 years of experience in C-store, food or dairy industry preferred
• Strong time management and organizational skills, with the ability to prioritize tasks and meet deadlines.
• Excellent communication and interpersonal skills, with the ability to build rapport and maintain professional relationships.
• Ability to work independently with minimal supervision while remaining accountable for results.
• Demonstrated leadership skills, including the ability to guide, influence, and motivate others.
• Strong attention to detail to ensure accurate product placement, pricing, and brand presentation.