Coordinator, Marketing in St Petersburg, Florida at Rays Baseball Club LLC

The Marketing Coordinator will be responsible for coordinating the delivery of all team marketing messaging through multiple marketing channels including owned and operated assets and paid media. Reporting to the Sr. Manger of Advertising this position will be a key member of the Marketing department helping with organizational initiatives around brand positioning and advertising.

Role and Responsibilities

• Responsible for submitting art requests and trafficking marketing messages for in-ballpark assets including LED board, concourse slates and Inside Pitch gameday publication.
• Leads media drops including writing copy points, planning logistics, and organizing names.
• Assist with media proposals, contracts, promotional deals, ticket fulfillment and relationship maintenance of media trade partnerships.
• Assist with tracking advertisements and developing end of season recaps for proof of performance.
• Aid in developing, copywriting and submitting traffic for all television and radio broadcast on-air reads.
• Copy writing of scripts for Rays radio and television ads.
• Traffic paid advertisements under supervision of Rays Sr. Advertising Manager.
• Facilitate the execution of on-site marketing programs and partnerships on gamedays.
• Alongside marketing team, support the development, creation and execution of programs such as kids club, college student offers, league programs, jewel events, theme nights, giveaways and special ticket packages.
• Assist Rays Digital Marketing Manager in execution of marketing plans/initiatives as needed
• Assists Director in planning and execution of All Star campaigns.
• Perform administrative duties and other responsibilities as assigned.

Qualifications and Educational Requirements

• Bachelor's degree from an accredited college/university
• 1-2 Years’ experience in marketing & advertising
• Excellent organizational and communication skills
• Strong writing and editing experience
• Ability to multitask and be involved in several projects with the ability to prioritize to meet deadlines.
• Proficiency in Microsoft Office
• Working knowledge of traditional and digital advertising including, but not limited to, OOH, TV, radio, programmatic display, video pre-roll, connected TV/OTT, paid social and SEM/SEO
• Working understanding of baseball