Senior Director, US Brukinsa HCP and DTC Marketing in United States at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, US Brukinsa HCP and DTC Marketing based in United States.

This senior leadership role is responsible for shaping and executing the end-to-end promotional strategy for a key oncology brand across both healthcare professionals and direct-to-consumer audiences. The position plays a pivotal role in driving brand growth across multiple indications through integrated marketing strategies, ensuring alignment across sales, medical, market access, and corporate functions. You will lead the development of high-impact messaging, media strategy, and multichannel promotional campaigns while ensuring compliance in a highly regulated pharmaceutical environment. The role requires strong cross-functional leadership, deep commercial acumen, and the ability to translate scientific and market insights into compelling brand positioning. You will also oversee agency partners, manage promotional budgets, and contribute directly to strategic planning and performance evaluation. This is a highly visible role with significant impact on both patient access and brand performance in a competitive oncology landscape.

• Lead the development and execution of the US promotional strategy for HCP and patient audiences across all Brukinsa indications.
• Define brand messaging, segmentation, targeting, and integrated promotional tactics across personal and non-personal channels.
• Develop and execute direct-to-consumer (DTC) media strategy, including TV and digital campaign alignment with media partners.
• Partner closely with Sales leadership to incorporate field insights into strategic planning and execution.
• Collaborate with Market Access, Medical Affairs, Patient Advocacy, and Corporate Affairs to ensure consistent messaging across stakeholders.
• Oversee promotional review processes and maintain strong alignment with compliance and regulatory requirements.
• Partner with analytics teams to define market research needs and measure promotional effectiveness.
• Lead agency and vendor relationships while managing promotional budgets and ensuring ROI.
• Communicate brand strategy and performance updates across leadership forums and business reviews.
• Coach and develop team members to strengthen organizational capability and performance.

• Bachelor’s degree required; advanced degree (MBA, MS, or equivalent) preferred.
• 12+ years of pharmaceutical or biotech marketing experience, including exposure to sales, forecasting, or market research functions.
• 5+ years of marketing leadership experience in oncology, with strong preference for hematologic malignancies and CLL experience.
• Proven track record in US pharmaceutical market launches, including NME and expanded indication launches.
• Demonstrated experience developing and executing DTC television and multi-channel marketing strategies.
• Strong understanding of highly competitive pharmaceutical markets and oncology commercialization dynamics.
• Experience managing and developing teams with a strong leadership and coaching capability.
• Excellent cross-functional influencing skills and ability to build consensus among diverse stakeholders.
• Strong analytical, financial, and strategic thinking abilities with attention to data-driven decision-making.
• Outstanding communication skills, with the ability to present clearly to senior leadership audiences.

• Competitive base salary ranging from 224,500 USD to 294,500 USD annually.
• Eligibility for annual bonus or incentive compensation depending on role structure.
• Equity participation opportunities through stock awards and employee stock purchase plans.
• Comprehensive healthcare coverage including medical, dental, and vision insurance.
• Retirement savings plan (401k) with additional financial planning options (FSA/HSA).
• Paid time off and wellness programs supporting work-life balance.
• Inclusive global work environment with strong focus on professional development and leadership growth.
• Opportunity to work on a high-impact oncology portfolio improving patient access to innovative treatments.