Associate Director of Paid Media, Performance Video in United States at Jobgether
NewJob Function: Executive/Management
Jobgether
United States, United States
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Job Description
Associate Director of Paid Media, Performance Video
Accountabilities:
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Associate Director of Paid Media, Performance Video based in United States.
This is a high-impact performance marketing leadership role focused on scaling video-driven acquisition across major paid social and video platforms. You will own end-to-end performance strategy and execution for high-growth, lead-generation verticals, starting with insurance and expanding across additional categories over time. Acting as both a hands-on operator and strategic leader, you will manage campaign performance, P&L accountability, creative testing, and audience strategy while directly optimizing in-platform execution. The role requires deep expertise in video-first growth channels such as YouTube and other major paid media ecosystems, with a strong focus on measurable outcomes like ROAS, lead quality, and call volume. You will collaborate closely with creative, analytics, and business stakeholders to build scalable systems and repeatable growth playbooks. This is a fast-paced, data-driven environment where ownership, speed, and performance excellence define success.
- Own full P&L performance for performance video campaigns, ensuring delivery against ROAS, growth, and margin targets across insurance verticals and beyond.
- Manage and optimize in-platform execution within Google Ads/YouTube, including campaign structure, bidding strategy, audience segmentation, budget allocation, and conversion tracking.
- Design and execute creative testing strategies, aligning messaging, hooks, and funnel stages with audience intent and platform dynamics.
- Scale multi-vertical campaigns across insurance (auto, home, health, ACA, Medicare) and expand into additional lead-generation categories over time.
- Drive both lead and inbound call performance, optimizing for lead quality, conversion rates, advertiser feedback, and downstream revenue impact.
- Build and refine performance reporting systems, ensuring clear visibility into KPIs such as CTR, CVR, ROAS, CPA, and call quality metrics.
- Collaborate cross-functionally with creative, analytics, sales, and product teams to align strategy and accelerate growth outcomes.
- Develop scalable playbooks, frameworks, and testing methodologies to systematize video campaign growth across channels.
- Communicate performance insights and strategic recommendations clearly and consistently to stakeholders and executive leadership.
- Continuously identify opportunities for optimization, automation, and expansion across emerging video platforms.
- 8+ years of experience in performance marketing, digital media buying, or growth marketing roles with significant ownership of revenue outcomes.
- 3+ years of hands-on experience scaling YouTube, Meta, TikTok, or other video-first paid media channels with large-scale budgets ($20M+ annually preferred).
- Proven success in lead generation environments such as insurance, financial services, affiliate marketing, or call-based acquisition models.
- Deep expertise in in-platform execution, including campaign architecture, bidding strategies, audience targeting, and conversion optimization.
- Strong understanding of performance video creative strategy, including hooks, storytelling, funnel alignment, and platform-specific best practices.
- Experience managing multi-vertical media buying with the ability to adapt strategy across distinct customer journeys and monetization models.
- Strong analytical skills with proficiency in BI tools (e.g., Looker, Google Analytics) and advanced Excel/Sheets.
- Demonstrated P&L ownership with accountability for profitability, ROAS, and scalable growth performance.
- Excellent communication skills with the ability to translate performance data into clear, actionable business insights.
- Ability to operate in fast-paced, high-growth environments with strong prioritization and execution discipline.
- Experience leveraging AI tools or automation to accelerate creative testing and campaign iteration is a strong plus.
- Competitive base salary aligned with market and experience level
- Performance-based bonus and profit-sharing opportunities
- Flexible remote-first work environment
- Comprehensive health, dental, and vision insurance
- Paid time off and company holidays
- Career growth opportunities in a high-performance, scaling organization
- Exposure to large-scale, data-driven performance marketing operations
- Opportunity to build and own high-impact video growth systems across multiple verticals.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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Job Location
United States, United States
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