Regional Sales Director - Mid-Market in Atlanta, Georgia at Tractian Technologies Inc.

Sales at TRACTIANThe Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top-tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology. Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by RepVue for inbound leads, we deliver undeniable value—boosting machine reliability, delivering immediate ROI, and achieving world-class revenue retention that matches the best in tech. At Tractian, top performers are recognized, rewarded, and empowered to overachieve their goals.
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What you'll doAs a Regional Sales Director - Mid-Market at TRACTIAN, you will own regional growth by defining sales strategy, recruiting top talent, and driving high-velocity, predictable revenue outcomes. You will lead and develop Account Executives, set territory and account strategy, and maintain meticulous forecasting discipline. In close partnership with Sales Engineering, Customer Success, and Marketing, you will expand Tractian’s footprint across mid-market industrial customers and drive rapid adoption of our maintenance and reliability platform.
Responsibilities

• Establish and execute strategic sales plans, ensuring the team balances aggressive deal execution with structured pipeline management and predictable, repeatable sales motions
• Build, lead, and scale a high-performing sales team, developing Account Executives to consistently exceed revenue targets
• Drive predictable revenue outcomes through rigorous pipeline inspection, deal prioritization, and hands-on leadership
• Own regional hiring, onboarding, succession planning, and performance management to maintain high talent density and sustained productivity
• Implement scalable onboarding, enablement, and operating cadences that shorten ramp time and increase sales efficiency
• Design, optimize, and evolve territory structure, account segmentation, and coverage models to maximize throughput, focus, and regional scale

Requirements

• 3+ years of experience leading and developing high-performing quota-carrying teams in a mid-market sales environment
• 6+ years of consistent quota-carrying experience selling complex B2B solutions, with a proven track record of success
• Demonstrated ability to drive predictable revenue through disciplined forecasting, pipeline inspection, and execution in rigorous sales cycles
• Strong operator with command of modern sales strategy, including territory design, account segmentation, and scalable outbound motions
• Fluency in CRM-driven sales management (HubSpot preferred), with a data-first mindset and strong inspection rigor
• Executive-level communication and negotiation skills, with the ability to engage decision-makers across multiple customer sites and functions
• Strategic, execution-oriented leader with a relentless focus on growth, scalability, and operational excellence

Bonus Points

• Experience in SaaS or Industrial/IoT sales
• Strong knowledge of cloud-based technologies and the broader SaaS landscape
• Prior MEDDPICC, Command of the Message, or other formalized sales enablement

Compensation & Benefits

• Competitive Salary
• Premium Medical, Dental, and Vision Coverage
• Paid Time Off (PTO): 15 Days
• 401(k) Retirement Plan
• Wellhub Membership - Access a wide range of gyms and training programs.
• Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
• Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.